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Unilyzer – Facebook Insights Reporting

Unilyzer provides a suite of management reports for social marketing managers.  It’s latest additions is this Facebook Insights Report which enables the following:

  1. Compare two time periods on a side-by-side basis.
  2. Select the date range for each time period independently
    • Compare any time period! (assumes historical data is available)
    • For example, compare week-over-week, month-over-month, or quarter-over-quarter results.
  3. Report on multiple fan pages.
  4. Select and Filter the metrics to be shown on the report.
  5. Export the report to PDF, Excel, and other formats.

FacebookReportPeriodOverPeriod1 Unilyzer   Facebook Insights Reporting

Unilyzer subscribers can accessed this report under Menu > Reports.  The user will need to enter the date ranges for both columns, then click the PREVIEW button to generate the report results.

FacebookReport EnterParameters 1024x533 Unilyzer   Facebook Insights Reporting

The metrics provided on this report today include:

  1. Active Users – average number of active users for the period.
  2. Comments – sum of comments made on fan page during the period.
  3. Discussions – sum of discussions on fan page during the period.
  4. Fans – average number of fans during the period.
  5. Fans-  - average number of fans lost during the period.
  6. Female Users – average number of active female users during the period.
  7. Like-  - sum of unlikes during the period.
  8. Male Users – average number of active male users during the period.
  9. New Fans – sum of new fans gained during the period.
  10. New Likes – sum of new likes gained during the period.
  11. Page Likes – sum of page likes gained during the period.
  12. Page Views – sum of page views during the period.
  13. Photos – number of photo views during the period.
  14. Reach – average number of locales held during the period.
  15. UPV’s – number of unique page views during the period.
  16. Wall Posts – number of wall posts made during the period.

Best of luck managing your Facebook Fan Pages!