Unilyzer is now offering this Facebook Analytics Dashboard and Scoring System, Free for 6 months: www.unilyzer.com/signup_facebook.html.
Unilyzer’s Facebook Fanpage Dashboard currently has a series of some 20 plus metrics and derived metrics available on its dashboard. These metrics are listed in the table below:
||Total number of fans – on average.
||Average Number of Fans held during the timeframe.
||The number of new fans added during the period.
||Number of Fans Added during the timeframe.
||The rate at which you are gaining fans.
||Growth of daily average fans this period vs. daily average fans in the prior period.
||The percent of your fan base that you did not lose. Fans that did not “unFan” your page.
||The inverse of the percent of fans lost during the period. Put another way, 1 – churn rate. Or, 1 – (Sum(Fans Lost)/(AvgFans)).
||How many locales your fan base occupies. Geographic coverage.
||What percent of fans become active users .
||Average Users as a percent of Average Fans during the period.
||Percent of fans lost. Fans can remove their like from your page.
||Total Fans removed during the period as a percent of average fans during the period.
||Unique Page Likes
||Sum of new likes during the period.
||The number of pages viewed
||Sum of pageviews during the period.
||Number of Unique
||Sum of unique login views during the period.
||How many likes your page and content received.
||Sum of page likes added during the period.
||The amount of interaction your users had with your fan page.
||The sum of the Video Plays, Audio Plays, Photo Views, Reviews, Comments, Discussions, and Wall Posts during the period.
||Comments on your page
||Sum of comments
||Reviews on your page
||Sum of reviews
||Discussions on your page
||Sum of discussions
||Number of Posts put on your wall.
||Sum of Wall Posts
||When a video on your page is played.
||Sum of Video Plays
||When audio on your page is played.
||Sum of Audio Plays
||When a photo on your page is viewed.
||Sum of Photo Views
||Users that login
||Average Daily Users
||Female users logged in
||Average Daily Female Users
||Male users Logged In
||Average Daily Male Users
Table 1. Unilyzer Facebook Fanpage Dashboard Metrics
Other information available on the Unilyzer Facebook Fanpage Dashboard include the following:
- Line Chart: Fans, Users, Unique Pageviews & Pageviews
- Number of fans added vs. number of fans lost
- Female Demographic Profile
- Male Demographic Profile
- Top Referral Source: external web properties sending traffic to your fanpage.
- Top Geographic Regions: top 5 countries your fans are located in.
- Top Cities: ranking of cities with most active fans
- Fans Added Source: where fans Liked your page from e.g. Fan Page, Fan Box, Streamview, etc.
Finally, the Unilyzer provides an evaluation of fan page activity and assigns a performance score that ranges from 0 – 100. Read more about Unilyzer’s Facebook Fanpage Score.