Social Networks
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Unilyzer – Facebook Fanpage Dashboard – Metrics
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Unilyzer is now offering this Facebook Analytics Dashboard and Scoring System, Free for 6 months: www.unilyzer.com/signup_facebook.html.
Unilyzer’s Facebook Fanpage Dashboard currently has a series of some 20 plus metrics and derived metrics available on its dashboard. These metrics are listed in the table below:
| Metric | Non-Technical Description | Technical Definition |
| Fans | Total number of fans – on average. | Average Number of Fans held during the timeframe. |
| New Fans | The number of new fans added during the period. | Number of Fans Added during the timeframe. |
| Fan Growth | The rate at which you are gaining fans. | Growth of daily average fans this period vs. daily average fans in the prior period. |
| Retention | The percent of your fan base that you did not lose. Fans that did not “unFan” your page. | The inverse of the percent of fans lost during the period. Put another way, 1 – churn rate. Or, 1 – (Sum(Fans Lost)/(AvgFans)). |
| Reach | How many locales your fan base occupies. Geographic coverage. | |
| Uptake | What percent of fans become active users . | Average Users as a percent of Average Fans during the period. |
| Churn | Percent of fans lost. Fans can remove their like from your page. | Total Fans removed during the period as a percent of average fans during the period. |
| New Likes | Unique Page Likes | Sum of new likes during the period. |
| Pageviews | The number of pages viewed | Sum of pageviews during the period. |
| UPVs | Number of Unique | Sum of unique login views during the period. |
| Page Likes | How many likes your page and content received. | Sum of page likes added during the period. |
| Interactions | The amount of interaction your users had with your fan page. | The sum of the Video Plays, Audio Plays, Photo Views, Reviews, Comments, Discussions, and Wall Posts during the period. |
| Comments | Comments on your page | Sum of comments |
| Reviews | Reviews on your page | Sum of reviews |
| Discussions | Discussions on your page | Sum of discussions |
| Wall Posts | Number of Posts put on your wall. | Sum of Wall Posts |
| Video Plays | When a video on your page is played. | Sum of Video Plays |
| Audio Plays | When audio on your page is played. | Sum of Audio Plays |
| Photo Views | When a photo on your page is viewed. | Sum of Photo Views |
| Active Users | Users that login | Average Daily Users |
| Female Users | Female users logged in | Average Daily Female Users |
| Male Users | Male users Logged In | Average Daily Male Users |
Table 1. Unilyzer Facebook Fanpage Dashboard Metrics
Other information available on the Unilyzer Facebook Fanpage Dashboard include the following:
- Line Chart: Fans, Users, Unique Pageviews & Pageviews
- Number of fans added vs. number of fans lost
- Female Demographic Profile
- Male Demographic Profile
- Top Referral Source: external web properties sending traffic to your fanpage.
- Top Geographic Regions: top 5 countries your fans are located in.
- Top Cities: ranking of cities with most active fans
- Fans Added Source: where fans Liked your page from e.g. Fan Page, Fan Box, Streamview, etc.
Finally, the Unilyzer provides an evaluation of fan page activity and assigns a performance score that ranges from 0 – 100. Read more about Unilyzer’s Facebook Fanpage Score.