Posts Tagged ‘Video Blogging’
Using the Power of Video for SEO
Sunday, September 27, 2009
When you perform a search on one of the major search engines, take a look at what you get. You get more than just search results, notice the results now include images and videos. The videos returned in the search results stand out on Google because it includes a thumbnail image with a play button. Web surfers have a tendency to jump the the video link even if it’s not the top search result, simply because video is more engaging. Having your videos indexed in Google can be a great way to get ahead of your competition when it comes to being discovered on the major search engines.
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It can be overwhelming to think about all of the content you have to create to maintain a social media and internet marketing campaign. Coming up and generating original ideas for blog posts, tweets, fan pages, videos, and podcasts can be challenging. However, by compounding your content and using a blog post to inspire a chain of related tweets, posts, and video you can reduce the time and increase the effectiveness of your online marketing.
The Facebook wall is a running list of your friend’s latest status updates. Typically it includes a thumbnail of your friends profile photo and some text on the right. When there are about 30 updates on your wall, it’s hard to stand out if all you have is text. Adding video and photos to your updates makes your wall post stand-out from the crowd and draws friends or fans to click and see more. The examples below show how wall posts with photos and video stand out.