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Posts Tagged ‘Social Media Marketing’
Captivating Social Media Profiles
One thing that social media sites all have in common is a profile. Many marketers make the mistake of leaving the profiles blank with a dummy placeholder image and a screen name. Your profile is important because it gives you credibility, incoming links, keyword association, and a personality. I recommend spending some time developing a powerful profile that you can reuse over and over on all your accounts.
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What is Follow Friday?
If you are new to Twitter or are still finding your way around, then you are probably wondering what Follow Friday is all about? Every Friday Twitter is filled with tweets using the hashtag #followfriday and a list of Twitter users @twitterid @twitterid @twitterid, or a Twitter user and a promotional tweet about them.
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Books for Social Media Marketers
I’m always reading and trying to educate myself about the ever-evolving methods of marketing ones business on the Internet. This month the two books that I have read, and recommend to any internet marketer, are Trust Agents and Twitter Power. Both Chris Brogan and Joel Comm are experts in the field, but they provide actionable steps to use social media, not just philosophical rhetoric.
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8 Twips : Tips for Twitter Marketing
These eight ‘twips’ are best practices for building long-term high-payout Twitter accounts. Remember effective Twitter marketing is about building relationships and beginning a conversation – not making the sale. Your website makes the sale. Your time spent on Twitter interacting with your audience drives prospects to your website. Heavy-handed marketing or high-pressure sales directly on Twitter will not work in the long run.
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Facebook Demographics
I just read a great report by InsideFacebook.com that looks into the current demographic that is using Facebook. The results are very interesting. Women seem to be more into social media than men, but you will be surprised by the age groups!
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Social Media Analytics
In order to make social media marketing work to build your brand and establish yourself as an expert, you need to be investing time everyday. Sharing information and engaging your followers, fans, and blog readers on a consistent basis is the key. But how do you know if your social media marketing is working? Are Facebook and Twitter really driving traffic to your site? Is your social strategy really working?
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Social Media Marketing Goals
There is a lot of pressure to jump in and start marketing your business on Twitter, Facebook, and YouTube. While all of these sites are free to use to promote your business, they do take a fair about of dedication to be effective. I am an advocate for social media marketing, but you need to have a plan and some goals.
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How to Build a Facebook Fan Page
A Facebook Fan Page is a public profile that enables you to share your business and products with Facebook users. People can be your fan without being your friend, and pages are designed for businesses.
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Dominate with Video
If you have a blog where you want to reach more people and drive traffic to your website you really need to be creating videos and uploading them on the web. Compete.com shows that YouTube had 85 million unique visitors in July 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views!
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Grab Attention with Your Facebook Wall Posts
The Facebook wall is a running list of your friend’s latest status updates. Typically it includes a thumbnail of your friends profile photo and some text on the right. When there are about 30 updates on your wall, it’s hard to stand out if all you have is text. Adding video and photos to your updates makes your wall post stand-out from the crowd and draws friends or fans to click and see more. The examples below show how wall posts with photos and video stand out.