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Posts Tagged ‘Social Media Marketing’

Peter Shankman

posted by Rebecca
Tuesday, December 15, 2009
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Peter ShankmanAn entrepreneur, author, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.
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Making a Case for Social Media

posted by Rebecca
Wednesday, November 18, 2009
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Did You Know 4.0Just wanted to share this great video my friend Sten-Erik Armitage recently shared during a presentation on social media. It talks about the importance of social media in today’s marketing. Bottom line if you’re not already using web 2.0 and social media to market you business, folks you’re way behind!
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What is Freemium?

posted by Rebecca
Tuesday, November 17, 2009
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Picture 3The basic idea behind this model is that a company provides its customer with an initial free service. This will definitely lead to publicity through referral networks, mouth publicity, etc., and grow the customer base. And when the customer(s) comes back, the company offers the customer a premium priced, value added, service. Continue Reading

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You Digg It, Man!?

posted by Rebecca
Tuesday, October 13, 2009
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beatnik_diggDigg.com is where you can post or digg information that will be of interest to others. Just like you bookmark your favorite websites in your browser. Digg is a social bookmarking site where millions of people share and recommend content (ie. Blog posts, videos, and websites). Everyday there are millions of people reading Digg to keep them updated with latest news and information. Continue Reading

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Captivating Social Media Profiles

posted by Rebecca
Tuesday, October 13, 2009
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social media profiles

One thing that social media sites all have in common is a profile. Many marketers make the mistake of leaving the profiles blank with a dummy placeholder image and a screen name. Your profile is important because it gives you credibility, incoming links, keyword association, and a personality. I recommend spending some time developing a powerful profile that you can reuse over and over on all your accounts.
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What is Follow Friday?

posted by Rebecca
Friday, October 9, 2009
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follow-friday-twitterIf you are new to Twitter or are still finding your way around, then you are probably wondering what Follow Friday is all about? Every Friday Twitter is filled with tweets using the hashtag #followfriday and a list of Twitter users @twitterid @twitterid @twitterid, or a Twitter user and a promotional tweet about them.
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Books for Social Media Marketers

posted by Rebecca
Thursday, October 8, 2009
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booksI’m always reading and trying to educate myself about the ever-evolving methods of marketing ones business on the Internet. This month the two books that I have read, and recommend to any internet marketer, are Trust Agents and Twitter Power. Both Chris Brogan and Joel Comm are experts in the field, but they provide actionable steps to use social media, not just philosophical rhetoric.
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8 Twips : Tips for Twitter Marketing

posted by Rebecca
Wednesday, October 7, 2009
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twitterThese eight ‘twips’ are best practices for building long-term high-payout Twitter accounts. Remember effective Twitter marketing is about building relationships and beginning a conversation – not making the sale. Your website makes the sale. Your time spent on Twitter interacting with your audience drives prospects to your website. Heavy-handed marketing or high-pressure sales directly on Twitter will not work in the long run.
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Facebook Demographics

posted by Rebecca
Friday, October 2, 2009
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Rating: 5.0/5 (1 vote cast)

women on facebookI just read a great report by InsideFacebook.com that looks into the current demographic that is using Facebook. The results are very interesting. Women seem to be more into social media than men, but you will be surprised by the age groups!
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Social Media Analytics

posted by Rebecca
Thursday, October 1, 2009
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Rating: 5.0/5 (3 votes cast)

social media analyticsIn order to make social media marketing work to build your brand and establish yourself as an expert, you need to be investing time everyday. Sharing information and engaging your followers, fans, and blog readers on a consistent basis is the key. But how do you know if your social media marketing is working? Are Facebook and Twitter really driving traffic to your site? Is your social strategy really working?
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