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Posts Tagged ‘Social Media Dashboard’

Kevin Popovic – Founder of Ideahaus®

posted by Eman
Tuesday, April 13, 2010
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Internet Marketing Expert - Kevin Popovic

Kevin Popovic is an internet marketing expert with over 25 years of experience in helping clients understand the various types of communication, their opportunities, and how they can capitalize on them to build their brands.

Kevin started his company Ideahaus® in 1990.  Today he works directly with CEO’s, C-Level Communicators and Entrepreneurs to help shape their company and build their brands.

Kevin serves as a Communications Director who helps develop communications plan, including schedules, budgets and metrics for everything a company uses to communicate. He  works with existing marketing teams to lead the development of most types of creative and communications resources. He is also responsible for managing the accounts, as needed, as an adjunct to a clients leadership.

“My clients tell me they appreciate working directly with me, and the personal service I bring to these relationships. After more than 25 years of professional experience I help them understand each type of communications, their opportunities and how we can utilize all of the resources available to build truly remarkable brands.” – Kevin Popovic

Visit Kevin’s company website at http://ideahaus.com/ or Contact him at http://ideahaus.com/contact/

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How to Configure Your Unilyzer Dashboard Metrics

posted by Eman
Saturday, April 3, 2010
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You can configure your Unilyzer Dashboard to  display information in customized ways, depending on your focus.  You can select from an array of domains, social media channels, and metric values.  Watch this video to learn how:

Here is the Audio Text (in case you prefer to read about it instead of watching the video):

In this video, we will be taking a look at the Unilyzers dashboard Data Woogit section. By understanding how the tool is laid out and how different parts of the dashboard relate to each other, you will learn how to read between the lines, or in this case between the trending arrows. Lets get started.
Make sure you are signed in to your account and then click the Unilyzer tab at the top of your screen. As you can see, the Unilyzer dashboard is divided in to multiple sections, with each one displaying unique data relating to the accounts you entered on the Settings page found here (mouse over settings tab). In this section, eighteen Data Woogits are available to be customized to your liking. This is where you can start defining which tracking elements are the most important to you and organize the data accordingly. If you have not yet defined the ranges for the boxes, many of them will be empty.

Lets start by going over the process of adding a new data range to an empty box. Click on the + sign of an empty box to bring up the customizable metric tool. When the customize box appears, click on the dropdown menu labeled choose to see a list of metrics that can be tracked for any particular box.

You have a choice to track any of your social media outlets such as Facebook or Twitter, or you can add a social bookmark site like Digg. For this Woogit, lets choose Google-Twitter. Users sometime question the difference between Google-Twitter and Twitter and why the different metrics are available. Using the Unilyzer, Google-Twitter will track Visits, Time On Site, etc Whereas Twitter tracks Followers, Following, Tweets, etc The Unilyzer retrieves web traffic data from Google (thus Google-twitter) and we get metrics about each twitter account such as the number of tweets, directly from Twitter. Now that we understand this variation, lets get back to adding your account.

If you have multiple accounts that you are tracking, you will be asked to define which one this particular box will monitor. Once you have chosen the proper account, you will be presented with 5 different tracking ranges New Visits, Stickyness, Time on Site, Visits and UPV. For this example, lets select New Visits by clicking the button located to the left of the text. To finalize your selection, click the Save button. Now your dashboard is starting to come together. All 18 of the Data Woogits can be customized in the same way, and then changed as many times as necessary. Customize all 18 Woogits and arrange them in the way that is most suited for your tracking needs.
The Data Woogits are also interactive and you can see more information by mousing over hot-spots. Lets look at the Twitter Woogit we just created as an example of how this works. Move your mouse over the Twitter icon located in the top left corner of the Woogit. A small text box will appear and display the account for which the Woogit is tied to. If you are tracking multiple accounts, this can come in handy. The second hot-spot is found by moving the mouse over the trending arrow. A text box appears and displays the percentage of change the trending arrow represents compared to the time interval directly to the right of the one you are currently viewing. In this example, we are tracking the Current time period Therefore, this percentage number tells us that we are trending up at 167% compared to our 30 day stats. More information about how to understand the time intervals is available in our tutorial video catalogue. Now that you understand how to customize a Data Woogit, try to populate all 18 with the metrics that matter the most to you.
We will talk about all the available metrics for your configurable Data Woogits in another video, and a separate video is available which discusses the meaning of each metric.

-Video Script written by Nick Frank

The Unilyzer is a low-cost web analytics and socail media marketing analytics dashboard. If you have a Unilyzer account, this video will walk you through the process of adding accounts to your Dashboard.  As you may know, the Unilyzer tracks Facebook Fanpage, Blog, Website and other domain metrics and also acquires data from Twitter, Youtube, Digg, and Facebook directly.  The Unilyzer unifies and analyzes social media marketing and social network metrics to give you a 360 degree view of your domain’s social media and internet marketing “eco-system.”  At a glance, the Unilyzer lets you compare the quality and quantity of social media traffic vs. pay-per-click vs. organic traffic, and enables you to quickly compare the quality of traffic from Youtube, Facebook, Twitter and many other social media channels.

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How to Add Accounts to Unilyzer Dashboard

posted by Eman
Friday, April 2, 2010
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Rating: 5.0/5 (1 vote cast)

                                  

The Unilyzer is a low-cost web analytics and socail media marketing  analytics dashboard. If you have a Unilyzer account, this video will walk you through the process of adding accounts to your Dashboard.  As you may know, the Unilyzer tracks Facebook Fanpage, Blog, Website and other domain metrics and also acquires data from Twitter, Youtube, Digg, and Facebook directly. 

The Unilyzer unifies and analyzes social media marketing and social network metrics to give you a 360 degree view of your domain’s social media and internet marketing “eco-system.”  At a glance, the Unilyzer lets you compare the quality and quantity of social media traffic vs. pay-per-click vs. organic traffic, and enables you to quickly compare the quality of traffic from Youtube, Facebook, Twitter and many other social media channels.

Here is the vidoe script in case you would like to read about it:

The Unilyzer was designed to enable everyone the opportunity to watch the growth of their Social Media accounts and web traffic. In this video, we will be explaining the process of adding your website and social media outlets to the Unilyzer. Lets get started.

If you havent done so already, go to Unilyzer’s Home Page and click the Member Login tab located here. Enter your credentials and click the Login button to enter your Unilyzer. You will be redirected to the Settings page, as indicated here on the colored tab. The first thing you will want to do is add your Google Analytics Account. This is the most important account to enter as the other metrics will need to use this data to properly Unilyze your data. Before we go any further, make sure you are signed out of any Google accounts such as Analytics or Gmail as this will interfere with the setup process.

Now, lets scroll down to the Google Analytics loader and click the Add Google Accounts button. A new browser window from Google Accounts will open and you will be prompted to enter your Google username and password. Enter your credentials and validate. We are now redirected to a new page where Google asks you to grant access to your Analytics data. Simply click the Grant Access button and you are almost done. We are now redirected back to the Unilyzer where you will be asked to verify which account you want to add.

If you are a subscriber of either the Unilyzer Pro or Premium versions, you can add multiple websites at this time whereas the Lite Version and Free Trial can only track one website. Place a check in the box next to the accounts you want to Unilyze and click the Pull Data button. The Unilyzer will begin to pull your data. This process usually takes between 30 seconds to 2 minutes depending on your connection speed.

When the upload is complete, you will see a check mark and the mention Account Added directly to the right of the website that was installed. If you will be tracking multiple accounts, simply repeat the process with the other Google Analytics accounts that the Unilyzer has found. When done, click the Finished button located here. When done correctly, you should see your website listed here, in the Google Analytics loader. You have now successfully installed your Google Analytics account and your Unilyzer is now reporting on this data.

Before we install the other accounts, lets go and take a look at what your Unilyzer looks like. Scroll to the top of the page and click on the Unilyzer tab. You will see that the Unilyzer has already generated significant reporting about your website. Another tutorial video about understanding the different sections of the Unilyzer Dashboard is available in the Video Tutorial section.

-Video script written by Nick Frank

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Finally! A Way to Track Your Facebook Fan Page

posted by Nick Frank
Thursday, March 11, 2010
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Finally!  A Way to Track Your Facebook Fan Page

 

If only there was a way to track Facebook Fan Pages with Google Analytics…

As Facebook Fan Pages gain momentum as a leading Social Media Marketing outlet, the need to effectively track this medium becomes all the more important.  Up until very recently, the only way to monitor your Fan Page was through the extremely limiting Facebook Insights.  Insights provides page administrators limited data on visitor demographics and fan interaction but is unable to report on visitor statistics, traffic sources, keyword data and some of the other extensive reporting that Google Analytics provides.  Thanks to some crafty out of the box thinking by London based web developers Webdigi, the code has been cracked and now everyone can track their Fan Pages using Google Analytics.  In this post, we will show you how to track your Fan Page with a step-by-step guide, including the necessary links to generate your personal Google Analytics tracking code that will be installed on your page.  We will also introduce you to the Social Media monitoring tool Unilyzer and show you how it can be used in correlation with Google Analytics to extract even more detailed and valuable information from Facebook and other Social Media outlets.  Let’s get started. 

Google Analytics for Facebook Fan Pages + Unilyzer = Tracking Bliss

Once you complete the installation of Google Analytics on your Facebook Fan Page, take your tracking to a new level using the Social Media Monitoring Dashboard from the Unilyzer (www.unilyzer.com).  The Unilyzer is a data-to-dashboard tool that uses Google Analytics to pull data from a wide range of Social Media outlets such as Facebook, Twitter and YouTube as well as social bookmark sites like Digg, Stumble and Delicious – using this data, the Unilyzer generates a personal dashboard with insightful charts and trending arrows which allows you to adjust your Social Media marketing efforts accordingly.  Before we tackle the process of tracking the Facebook Fan Page on the Unilyzer, let’s take a look at the following step-by-step guide you will need to follow to install Google Analytics on your Fan Page.

Google Analytics Installation Guide for Facebook Fan Pages

Installing Google Analytics on your Facebook Fan Page isn’t all that complicated, but you will want to closely follow the steps provided below as there are a few moving parts.  Luckily, the aforementioned web development company Webdigi (www.webdigi.co.uk/) has written up an extremely comprehensive “how-to” that will facilitate the process.  Let’s take a look at some excerpts from their article below.  If you’ve already installed Analytics to your page, scroll down to the “Unilyzer” section to learn how the Unilyzer, when used in correlation with Google Analytics, allows for an even more extensive tracking experience.

  

How to setup Google Analytics on your Facebook fan pages

“The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. This method tracks every visitor to the custom facebook pages on Google Analytics. It required a combination of server side cookie management and an additional <img> tag to the bottom of the facebook fan page. Here are the steps to get Google Analytics working on your facebook fan page.

1) Setup Google Analytics account. If you already have one, create a new website profile. You can name it facebook.com or facebook.com/your_page_name. You will finally get your tracking code which looks like this UA-3123123-2
2) Create your custom img tag for each of your pages you like to track. EG: contact form, services, products etc. You can use our tool to create the Google Analytics link generator for Facebook pages.
3) Add the entire custom image html tag from step 2 to the bottom of each Facebook fan page that you need to track.

That is all there is to it! Google Analytics is not real-time, so you will need to give it some time. Approximately a day before you see the fruits of your “hard” work.”

For advanced users

“Use this method, if you don’t want to use our hosted link redirection as mentioned in the method above. You can download the entire source code which is just about three files to get this setup working on your own server (running PHP4.3 or above). The code is written in PHP and essentially creates the Google image tracking URL with the referrer, page information, ID, etc. The additional advantage of hosting this on your own server and domain is that visits from your website to your facebook fan page gets tracked, etc. You will also be able to customise further if you wish. Please do share any useful updates you apply to the tracking link code.

Facebook – Google Analytics Version 1.1 (Updated 21st Feb, 2010).  For advanced method – Download this code to use on your server.

If you don’t have a Facebook fan page yet, visit our tutorial for code and help on creating customised Facebook fan pages.

PS: We could not find any other source / blog that described how to get Google Analytics on Facebook fan pages! There is support for canvas pages and applications but nothing for Static FBML fan pages. Hope this helps and please leave your comments below.”

UPDATE:
1) A lot of users have asked how to track visits to the wall. Yes, this can be done. Please see the comments by iphp below.
2) Here is a screenshot to a staticFBML where the code should be placed

Source: http://www.webdigi.co.uk/

 

Google Analytics is now tracking your Facebook Fan Page – Wait, it gets better…

Facebook Fan Pages have really caught on as a great way for individuals and companies to create micro-communities of followers of their brand and/or cause.  Now that you have the capability of installing Google Analytics on your page, take the next step and use a tool that works with Google Analytics to even further enhance your tracking and monitoring efforts.  The Unilyzer (www.unilyzer.com) is just the tool you need if you are looking for even more in-depth reporting on your Fan Page and other Social Media channels.  We will first take a look at what the Unilyzer is and how it works before moving on to a more detailed explanation of how the Dashboard can be customized to report on specific information. 

The Unilyzer – a new comprehensive Social Media Monitoring and Tracking Dashboard 

A bevy of tools for tracking social media have been developed over the past few years, many of them quite effective in what they do.  With that said, they all have their shortcomings – too expensive, lack of reporting breadth, uninspired user interfaces, minimal tracking channel capabilities.  Some tracking tools are great but medium specific, reporting on only one Social Media outlet and requiring the user to manage multiple monitoring tools in order to get a truly clear vision of their Inbound Marketing efforts.  The new Social Media monitoring Dashboard Unilyzer, developed by Eman Bass, provides a great overall package combining a great user interface, numerous customizable data points, user-friendly functionality, and broad reporting on all of the major Social Media channels.  And now that Google Analytics can be easily installed to track Facebook Fan Pages, the Unilyzer is even more attractive as it offers the best combined analytical reporting of Fan Pages the market has to offer.  For more information about the Unilyzer’s tracking and reporting capabilities, visit www.unilyzer.com or click here to watch a short video that describes the Unilyzer’s basic functions.

All in all, the fact that we now have the capability to properly track Facebook Fan Pages is a very good thing and it will give Page administrators a level of insight that Facebook Insight does not.

Article by: Nick Frank
Nick is a Social Media consultant and writer.  You can see his blog at http://mynicknews.blogspot.com/ and follow him on Twitter at www.twitter.com/Nick_J_Frank.
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