Unilyzer » Organic Traffic

Cancel Ads and Start Blogging

Rebecca — Mon, 16 Nov 2009 16:59:29 +0000

Do you want traffic on your website? Do you want traffic you don’t have to constantly pay per click? Well the answer is content. You need to have more than just a 5 page website brochure if you want to build organic (not paid for) traffic. The best way to add more pages to your website is through a blog. Don’t use a third party blog, you want one hosted on YOUR website so YOU get all the benefits.

The secret to organic traffic that lasts is article writing. If you add 4-5 articles to your website per week via a blog tool like WordPress, in 3 months the results will astound you.

Take the $300 per month you’re spending on a print ad or mailer and invest it in content creation. By content creation I mean articles. Short 500 word articles that use your keyword phrases and pertain to your business or industry. If you were writing a newsletter to send out to your existing customers what would you tell them? Use this mindset to outline and write 20-25 articles a month.

You can hire someone to write these for you. There are plenty of starving English majors looking for this type of work. Personally I recommend you write your own articles. In the process of writing your articles you revisit the needs of your customers and what’s important to them. Taking the time to thoughtfully respond to their needs helps you when you meet them face to face or on the phone. In order the keep pumping out new articles, you’re forced to keep-up and research your industry news, events, and competitors.

Now take each article and post it on your blog. Don’t do this all at once, you want a nice trickle rate of 4-5 articles per week. Each article you add to your blog should be tagged with keywords and make sure you set your blog to ping. Read More About Pinging Here

Think of each article your write as a new ‘doorway’ that people can use to find you and your business. Each article is a page that Google and other search engines can use to index you on their sites. The more pages indexed the more likely potential customers will find you. The more articles you have the more you look like an expert in your field.

Now that you have articles you can leverage that content to market on other websites too!
Read how to repurpose content here: Repurposing Your Content

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Organic Traffic vs. Paid Traffic – Which One is Better?

Rebecca — Tue, 22 Sep 2009 20:00:18 +0000

When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results – either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click on the search engines? Let’s look at the difference between organic and paid placement:

Organic Placement – Your website appears naturally in Google search results because you have good article content and your pages are optimized for the search engines. Building a site that ranks well in organic search results requires time and effort, but the traffic cost is absolutely zero.

Paid Placement – when you pay to have your site listed under specific keywords, you only get charged when your listing gets clicked, hence the term pay-per-click. The amount you pay is determined by a bid system. The more competition in a keyword category, the higher the price per click will be.

Below is a screen shot of search results in Google. The organic search results are highlighted in green, and the pay per click positions are in pink. The three highest bid advertisers are listed above the organic results, and the remaining advertisers are listed in descending order on the right sidebar. Google looks at more than just the bid to determine your ad placement. Your site must be relevant to the keyword phrase you are competing in. This is to avoid search result contamination. Regardless of how high the credit card companies bid, they won’t appear under the search term ‘bubble gum’ on Google.

So, which form of traffic is better, organic or paid? Not all traffic is created equal. While organic traffic is free and pay-per-click costs money, that is not the only way to evaluate their performance. The best way to know, is to look at your Google Analytic’s report (more info on Google Analytics) and see which traffic source is generating the most time on site, lowest bounce rate, and pages per visit. The source that brings quality visitors to your site is the best. Quality visitors spend a longer period of time on your site and browse your site, looking at multiple pages. The longer they are on your website, the better chance you have at converting them to customers.
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