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Posts Tagged ‘Online Branding’
Kevin Popovic – Founder of Ideahaus®
Internet Marketing Expert - Kevin Popovic
Kevin Popovic is an internet marketing expert with over 25 years of experience in helping clients understand the various types of communication, their opportunities, and how they can capitalize on them to build their brands.
Kevin started his company Ideahaus® in 1990. Today he works directly with CEO’s, C-Level Communicators and Entrepreneurs to help shape their company and build their brands.
Kevin serves as a Communications Director who helps develop communications plan, including schedules, budgets and metrics for everything a company uses to communicate. He works with existing marketing teams to lead the development of most types of creative and communications resources. He is also responsible for managing the accounts, as needed, as an adjunct to a clients leadership.
“My clients tell me they appreciate working directly with me, and the personal service I bring to these relationships. After more than 25 years of professional experience I help them understand each type of communications, their opportunities and how we can utilize all of the resources available to build truly remarkable brands.” – Kevin Popovic
Visit Kevin’s company website at http://ideahaus.com/ or Contact him at http://ideahaus.com/contact/
No More Facebook Fan Pages! “Like” it or Not!
No More Facebook Fan Pages! “Like” it or Not!
Facebook is Changing the Way We Interact With Brands
Changes are on the horizon for Facebook. And the newly proposed modifications might not make everyone happy; Facebook “Fan Pages” as we know them will soon be a thing of the past and the way we interact with those Pages will change for better or worst. In this article we will take a quick peek at some of the changes to come and briefly explore what this says about Facebook’s grip on the market.
But I Liked Facebook the Way it Was!
It is a widely accepted truth that Facebook is a powerhouse in the social media game. With that said, their true strength in the market may be even more impressive than one could have imagined. It is easy to look at the staggering user numbers – 400 million active users, 50% of which sign on at least once a day. While those numbers are impressive and telling, the true measure of Facebook’s market dominance might better be measured by how they go about implementing changes to their website.
Can anyone recall just how many times Facebook changed their user interface without asking if their users actually wanted a change? How about the numerous occasions where the Privacy Policy was modified and made public only after a social media uproar shined light on the policy changes? In keeping with their “we’re going to do what we want and you will eventually get used to it” relationship with their users, Facebook is now making a sweeping policy change to their Facebook Fan Pages which will affect more than just the casual user.
So What’s Behind the Change Anyway?
The “Become a Fan” concept we have all come so accustomed with will soon be replaced by “Likes.” Facebook Fan Pages (or whatever they end up being called) will no longer accumulate ‘Fans’ but rather ‘Connections’ (much like your personal profile pages it seems). Those easy to understand call to action buttons labeled “Become a Fan” will now display a more ambiguous “Like” mention with a thumbs up logo.
So what was so wrong with the verbiage “Become a Fan” that has Facebook modifying a utility that thousands of brands and causes have happily adopted? It surely isn’t ease of use or popular demand – Fan Pages have never been so en vogue. There must be a good reason behind this, but something tells me it has more to do with increasing revenues than it does with making Facebook users happy. Either way, given Facebook’s current dominance and strategic partnerships with other large web channels, there probably isn’t much we could do about it if we wanted to.
How do you perceive this move from Facebook? Should they be more ‘user first’ oriented? Share your comments below and let us know what you think.
Article written for Unilzyer by Nick Frank: Follow Nick on Twitter at www.twitter.com/Nick_J_Frank or see his blog at http://mynicknews.blogspot.com/
Branding Your Twitter Page
When you are marketing your business on Twitter it is important to brand your page to match your website, blog, and other marketing materials. The best way to do this is to use a custom Twitter background image. On this background image, you can not only include your logo and branding graphics, but also information about you, your business, and basic contact information. Think of it as your Twitter business card.
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