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Posts Tagged ‘Internet Marketing’
Kevin Popovic – Founder of Ideahaus®
Internet Marketing Expert - Kevin Popovic
Kevin Popovic is an internet marketing expert with over 25 years of experience in helping clients understand the various types of communication, their opportunities, and how they can capitalize on them to build their brands.
Kevin started his company Ideahaus® in 1990. Today he works directly with CEO’s, C-Level Communicators and Entrepreneurs to help shape their company and build their brands.
Kevin serves as a Communications Director who helps develop communications plan, including schedules, budgets and metrics for everything a company uses to communicate. He works with existing marketing teams to lead the development of most types of creative and communications resources. He is also responsible for managing the accounts, as needed, as an adjunct to a clients leadership.
“My clients tell me they appreciate working directly with me, and the personal service I bring to these relationships. After more than 25 years of professional experience I help them understand each type of communications, their opportunities and how we can utilize all of the resources available to build truly remarkable brands.” – Kevin Popovic
Visit Kevin’s company website at http://ideahaus.com/ or Contact him at http://ideahaus.com/contact/
Finally! A Way to Track Your Facebook Fan Page
Finally! A Way to Track Your Facebook Fan Page
If only there was a way to track Facebook Fan Pages with Google Analytics…
As Facebook Fan Pages gain momentum as a leading Social Media Marketing outlet, the need to effectively track this medium becomes all the more important. Up until very recently, the only way to monitor your Fan Page was through the extremely limiting Facebook Insights. Insights provides page administrators limited data on visitor demographics and fan interaction but is unable to report on visitor statistics, traffic sources, keyword data and some of the other extensive reporting that Google Analytics provides. Thanks to some crafty out of the box thinking by London based web developers Webdigi, the code has been cracked and now everyone can track their Fan Pages using Google Analytics. In this post, we will show you how to track your Fan Page with a step-by-step guide, including the necessary links to generate your personal Google Analytics tracking code that will be installed on your page. We will also introduce you to the Social Media monitoring tool Unilyzer and show you how it can be used in correlation with Google Analytics to extract even more detailed and valuable information from Facebook and other Social Media outlets. Let’s get started.
Google Analytics for Facebook Fan Pages + Unilyzer = Tracking Bliss
Once you complete the installation of Google Analytics on your Facebook Fan Page, take your tracking to a new level using the Social Media Monitoring Dashboard from the Unilyzer (www.unilyzer.com). The Unilyzer is a data-to-dashboard tool that uses Google Analytics to pull data from a wide range of Social Media outlets such as Facebook, Twitter and YouTube as well as social bookmark sites like Digg, Stumble and Delicious – using this data, the Unilyzer generates a personal dashboard with insightful charts and trending arrows which allows you to adjust your Social Media marketing efforts accordingly. Before we tackle the process of tracking the Facebook Fan Page on the Unilyzer, let’s take a look at the following step-by-step guide you will need to follow to install Google Analytics on your Fan Page.
Google Analytics Installation Guide for Facebook Fan Pages
Installing Google Analytics on your Facebook Fan Page isn’t all that complicated, but you will want to closely follow the steps provided below as there are a few moving parts. Luckily, the aforementioned web development company Webdigi (www.webdigi.co.uk/) has written up an extremely comprehensive “how-to” that will facilitate the process. Let’s take a look at some excerpts from their article below. If you’ve already installed Analytics to your page, scroll down to the “Unilyzer” section to learn how the Unilyzer, when used in correlation with Google Analytics, allows for an even more extensive tracking experience.
How to setup Google Analytics on your Facebook fan pages
“The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. This method tracks every visitor to the custom facebook pages on Google Analytics. It required a combination of server side cookie management and an additional <img> tag to the bottom of the facebook fan page. Here are the steps to get Google Analytics working on your facebook fan page.
1) Setup Google Analytics account. If you already have one, create a new website profile. You can name it facebook.com or facebook.com/your_page_name. You will finally get your tracking code which looks like this UA-3123123-2
2) Create your custom img tag for each of your pages you like to track. EG: contact form, services, products etc. You can use our tool to create the Google Analytics link generator for Facebook pages.
3) Add the entire custom image html tag from step 2 to the bottom of each Facebook fan page that you need to track.
That is all there is to it! Google Analytics is not real-time, so you will need to give it some time. Approximately a day before you see the fruits of your “hard” work.”
For advanced users
“Use this method, if you don’t want to use our hosted link redirection as mentioned in the method above. You can download the entire source code which is just about three files to get this setup working on your own server (running PHP4.3 or above). The code is written in PHP and essentially creates the Google image tracking URL with the referrer, page information, ID, etc. The additional advantage of hosting this on your own server and domain is that visits from your website to your facebook fan page gets tracked, etc. You will also be able to customise further if you wish. Please do share any useful updates you apply to the tracking link code.
Facebook – Google Analytics Version 1.1 (Updated 21st Feb, 2010). For advanced method – Download this code to use on your server.
If you don’t have a Facebook fan page yet, visit our tutorial for code and help on creating customised Facebook fan pages.
PS: We could not find any other source / blog that described how to get Google Analytics on Facebook fan pages! There is support for canvas pages and applications but nothing for Static FBML fan pages. Hope this helps and please leave your comments below.”
UPDATE:
1) A lot of users have asked how to track visits to the wall. Yes, this can be done. Please see the comments by iphp below.
2) Here is a screenshot to a staticFBML where the code should be placed
Source: http://www.webdigi.co.uk/
Google Analytics is now tracking your Facebook Fan Page – Wait, it gets better…
Facebook Fan Pages have really caught on as a great way for individuals and companies to create micro-communities of followers of their brand and/or cause. Now that you have the capability of installing Google Analytics on your page, take the next step and use a tool that works with Google Analytics to even further enhance your tracking and monitoring efforts. The Unilyzer (www.unilyzer.com) is just the tool you need if you are looking for even more in-depth reporting on your Fan Page and other Social Media channels. We will first take a look at what the Unilyzer is and how it works before moving on to a more detailed explanation of how the Dashboard can be customized to report on specific information.
The Unilyzer – a new comprehensive Social Media Monitoring and Tracking Dashboard
A bevy of tools for tracking social media have been developed over the past few years, many of them quite effective in what they do. With that said, they all have their shortcomings – too expensive, lack of reporting breadth, uninspired user interfaces, minimal tracking channel capabilities. Some tracking tools are great but medium specific, reporting on only one Social Media outlet and requiring the user to manage multiple monitoring tools in order to get a truly clear vision of their Inbound Marketing efforts. The new Social Media monitoring Dashboard Unilyzer, developed by Eman Bass, provides a great overall package combining a great user interface, numerous customizable data points, user-friendly functionality, and broad reporting on all of the major Social Media channels. And now that Google Analytics can be easily installed to track Facebook Fan Pages, the Unilyzer is even more attractive as it offers the best combined analytical reporting of Fan Pages the market has to offer. For more information about the Unilyzer’s tracking and reporting capabilities, visit www.unilyzer.com or click here to watch a short video that describes the Unilyzer’s basic functions.
All in all, the fact that we now have the capability to properly track Facebook Fan Pages is a very good thing and it will give Page administrators a level of insight that Facebook Insight does not.
Article by: Nick Frank Nick is a Social Media consultant and writer. You can see his blog at http://mynicknews.blogspot.com/ and follow him on Twitter at www.twitter.com/Nick_J_Frank.Social Media Marketing Goals
There is a lot of pressure to jump in and start marketing your business on Twitter, Facebook, and YouTube. While all of these sites are free to use to promote your business, they do take a fair about of dedication to be effective. I am an advocate for social media marketing, but you need to have a plan and some goals.
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Six Golden Rules of Domain Names
Domains still play a very important role on the success of the websites built upon them. A good domain can be the difference between a successful site and a flop. It is important to do some thinking (with your marketing cap on) before deciding on a name for your website or blog.
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Dominate with Video
If you have a blog where you want to reach more people and drive traffic to your website you really need to be creating videos and uploading them on the web. Compete.com shows that YouTube had 85 million unique visitors in July 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views!
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How to Become an Authority Site
Becoming an authority site is the ‘holy grail’ in the hunt for top position on the search engines. Most websites either lack content our lack the incoming links to be considered authority sites. On most search engines, you will notice that the top 10 results are usually loaded with authority sites. There are some exceptions, but in general, the search engines reward authority sites with top rankings.
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Organic Traffic vs. Paid Traffic – Which One is Better?
When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results – either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click on the search engines? Let’s look at the difference between organic and paid placement:
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Anatomy of a Keyword Phrase
Keywords are the foundation to any successful Internet marketing campaign or strategy. Simply put, keyword phrases are the combination of words that people type into Google to find your website. A good place to start brainstorming your website keyword phrases is to ask yourself, “what would my ideal customer type into the Google search box to find me?”
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