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Posts Tagged ‘Internet Marketing’
Social Media Marketing Goals
There is a lot of pressure to jump in and start marketing your business on Twitter, Facebook, and YouTube. While all of these sites are free to use to promote your business, they do take a fair about of dedication to be effective. I am an advocate for social media marketing, but you need to have a plan and some goals.
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Six Golden Rules of Domain Names
Domains still play a very important role on the success of the websites built upon them. A good domain can be the difference between a successful site and a flop. It is important to do some thinking (with your marketing cap on) before deciding on a name for your website or blog.
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Dominate with Video
If you have a blog where you want to reach more people and drive traffic to your website you really need to be creating videos and uploading them on the web. Compete.com shows that YouTube had 85 million unique visitors in July 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views!
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How to Become an Authority Site
Becoming an authority site is the ‘holy grail’ in the hunt for top position on the search engines. Most websites either lack content our lack the incoming links to be considered authority sites. On most search engines, you will notice that the top 10 results are usually loaded with authority sites. There are some exceptions, but in general, the search engines reward authority sites with top rankings.
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Organic Traffic vs. Paid Traffic – Which One is Better?
When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results – either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click on the search engines? Let’s look at the difference between organic and paid placement:
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Anatomy of a Keyword Phrase
Keywords are the foundation to any successful Internet marketing campaign or strategy. Simply put, keyword phrases are the combination of words that people type into Google to find your website. A good place to start brainstorming your website keyword phrases is to ask yourself, “what would my ideal customer type into the Google search box to find me?”
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Article Writing: the Real Secret to SEO
Article marketing is the process of writing articles and posting them onto your website, or blog. Consistently writing and posting informative articles to your website will have a massive, long term effect on your traffic, online branding, and search engine rank. The key to making this work is consistency.
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Build Traffic with Social Bookmarking
Using social bookmarking or social media websites is a relatively easy way to get incoming links and traffic to your website. You will get increased traffic from the bookmarking sites directly, plus social bookmarks help search engine spiders connect specific keyword phrases with your website.
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Permalinks Are Your Friends
Permalinks are the ‘secret sauce’ to successful referral linking, and the more people linking to you, the higher your rank on Google. A permalink is the permanent identifier to a specific weblog post or article. Because blogs tend to be frequently updated, articles you find on a weblog’s homepage one day may not be there the next. A permalink is the permanent identifier to a specific weblog post or article.
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Web Analytics Visits vs. Visitors
Understanding the analytics reports from your website or blog is crucial to running successful Internet marketing campaigns. Most people assume everyone knows the definition of simple terms like ‘Unique Pageviews’, but after digging into their reports begin to question their understanding of the term.
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