Blogs started showing up about 5 years ago, thanks to services like blogger, making it easy for individuals to have an online diary or journal.  It was easy for novice users to update their blog because it was simple: enter a title and write a post.  This shattered the barrier to creating content on the web.  Search engines like Google took notice that good content came from blogs and began to optimize their algorithms to rank blog content higher than static websites.
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