I recommend any business owner wondering what all the fuss is about social media marketing to watch the video by Socialnomics below. At first glance it’s hard to understand how tweeting, posting, and blogging can bring in new business. The truth is that social media is the new form of guerrilla marketing that produces amazing and measurable results.

Watch this Video About the Positive ROI of Social Media Marketing

Traditional forms of marketing and advertising are not working. Direct mailers and display ads are expensive and yield negative ROI. Bottom line they are a big waste of time and money. Social media on the other hand costs practically nothing and yields a positive ROI (14.5% in my personal experience) plus multiple positive side effects.

I personally recommend that small business owners spend 10 hours per week on social media marketing. You will see the return on this time ten fold if you do it consistently. If you don’t have 10 hours per week, there are plenty of companies that specialize in outsourced social marketing that can do it for you. You need to place high value on your blog, Twitter, and Facebook accounts. Take money you’re throwing away on print advertising and put it into your blog and social media accounts. It’s time and money well spent.

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