Social Networks
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Posts Tagged ‘Facebook Marketing’
Unilyzer’s Facebook Fanpage Score
Unilyzer’s Facebook Fanpage Dashboard makes it easy to track key changes happening from multiple facets of your fan page activity. With so many moving parts it is hard to get a grip on overall results over time, but now, with one score, fan page administrators can monitor the overall performance of a fan page.
The Unilyzer Facebook Fanpage Score is a benchmark that can be used to evaluate the overall directional changes in fans, active users, geographical reach, interactions, and sentiment. Here is a list of the key score components:
- Fans: did you gain fans or lose fans?
- Active user rate: what percent of your fans are active.
- Gain: is your fan base increasing, is your activity rate changing, are you reaching more geographic locations, are you getting more exposure with stream view impressions?
- Engagement: is your content interesting enough to get viewed, reviewed, discussed? Are people looking at your photos or engaging your page otherwise?
- Sentiment: are you getting more likes than unlikes? More fans than ‘fan removes”?
| Score Components | Non-Technical Description | More Technical Description |
| Fans | Period Average | Average cumulative number of fans during the period. |
| Active | What percent of your fans were logged-in users. | Daily Average Users / Daily Average Fans |
| Gain | Net change in organic growth (active users), new fans, geographic locales , and impressions. | Change in number of fans, active users, locales, and stream views vs. same in prior period. |
| Engagement | A measure of interaction on your fan page. | (Average pageviews + Interactions) / Active Users. |
| Sentiment | How many fans and like received versus the number of fan removes and unlikes received. | ( Fans + Likes ) / ( Fan Removes + Unlikes). Put another way, Positive / Negative sentiment. Measured against the previous period to identify directional change. |
| Score | A measure of the vital statistics of your fanpage. | Score from 0 – 100. A weighted average calculation that uses variables above. An absolute value that assesses the number and directional change in Fans, Percent Active Fans, Internal and External Growth, Engagement, and Sentiment. |
Dashboard Screenshots below:
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USING FACEBOOK FAN PAGE INSIGHTS
Social Media Marketers need insights and analytics to manage Facebook fan pages. Facebook, as you might know, provides fan page analytics. It is available to Facebook page administrators, and works with pages that have at least 30 LIKES.
This article outlines information available directly from Facebook Insights, and then show how to take Facebook page analytics to the next level with Unilyzer, a business intelligence platform adapted for social analytics.
First, let’s cover the basics. Facebook Insights information comes in two categories: USERS and INTERACTIONS:
USERS
- Monthly Active Users – number of active users during the month.
- Daily New Likes – number of daily new LIKES.
- Total Likes – the cumulative number of lifetime LIKES.
- LifeTime Total Likes – line graph showing lifetime number of page LIKES over time.
- Daily Active Users – line graph showing daily active users over time.
Below is an example of a line graph provided by Facebook Insights:
User Demographics
- Gender: Male | Female
- Age: 18-24, 25-34, 35-44, 45-54, 55+
- Country
- Language
User Activity
- PageViews - total hits to your Facebook page.
- Unique Pageviews – total unique logged-in users who visited your Facebook page.
- Tabe Views – the tabs that were viewed visitors to your Facebook page.
- External Referrers – top referring external domains to your Facebook page.
- Media Consumption – after you post a Facebook video, photo, or audio clip, the number of times those things are consumed by viewers to your Facebook page.
INTERACTIONS
- Daily Post Views
- Daily Post Feedback
- Daily Story Likes – number of people that liked the stories you posted on your page.
- Daily Story Comments – number of comments posted on your stories.
Interactions Other
- Wrote on your wall
- Uploaded Photos
- Uploaded Video
- Unsubscribe from your Facebook Page
If you are the administrator of a fan page, you can install Facebook Insights by clicking here.
WANT TO TAKE IT TO THE NEXT LEVEL?
Now that you know about analytics available from Facebook Insights, you might be interested in combining Facebook analytics with fan page metrics from Google Analytics as well as metrics from other social media networks. Well, that can easily be done.
Introducing Unilyzer – a comprehensive social analytics platform, provides a nice suite of analytics reporting, dashboards, and charts. Unilyzer is integrated with Facebook Insights Graph API and uses Insights data as part of a social media marketing campaign performance management framework of dashboards, social reports, and charting tools. In addition, Unilyzer provides attractive visualization of campaign performance metrics and provides unique distribution capabilities. Users can deliver dashboards and reporting to constituents via email, image, or publish to the web.
Integrating Facebook Insights into the Unilyzer Dashboard is easy. Below is a snapshot of Facebook metrics as they appear on the Unilyzer Dashboard. Momentum indicators, data source, and nominal values are give on each metric. Green arrows show increased momentum, Red arrows show decreasing momentum, and the double-tilde symbol means No Change. Momentum is assessed as a daily average compared to the daily average of the previous time frame.
Unilyzer Social Media Dashboard | Facebook Insights Integration
The dashboard depiction below shows how Facebook metrics are lined up next to those from YouTube and Twitter. So the Dashboard user can get a 360 degree assessment at a glance without logging into those platforms individually. Social managers can keep a pulse on each social media campaign by using the Unilyzer Dashboard. To take the analysis further, under the MENU section (green tab) of this user interface, the user can access a suite of social reports and charting tools. Finally, under the MENU | TOOLS section, the user can use twitter or social mention to search for mentions about a keyword.
How to track facebook fans using Unilyzer – click here.
To read more about Unilyzer Features click here.
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Finally! A Way to Track Your Facebook Fan Page
If only there was a way to track Facebook Fan Pages with Google Analytics…
As Facebook Fan Pages gain momentum as a leading Social Media Marketing outlet, the need to effectively track this medium becomes all the more important. Up until very recently, the only way to monitor your Fan Page was through the extremely limiting Facebook Insights. Insights provides page administrators limited data on visitor demographics and fan interaction but is unable to report on visitor statistics, traffic sources, keyword data and some of the other extensive reporting that Google Analytics provides. Thanks to some crafty out of the box thinking by London based web developers Webdigi, the code has been cracked and now everyone can track their Fan Pages using Google Analytics. In this post, we will show you how to track your Fan Page with a step-by-step guide, including the necessary links to generate your personal Google Analytics tracking code that will be installed on your page. We will also introduce you to the Social Media monitoring tool Unilyzer and show you how it can be used in correlation with Google Analytics to extract even more detailed and valuable information from Facebook and other Social Media outlets. Let’s get started.
Google Analytics for Facebook Fan Pages + Unilyzer = Tracking Bliss
Once you complete the installation of Google Analytics on your Facebook Fan Page, take your tracking to a new level using the Social Media Monitoring Dashboard from the Unilyzer (www.unilyzer.com). The Unilyzer is a data-to-dashboard tool that uses Google Analytics to pull data from a wide range of Social Media outlets such as Facebook, Twitter and YouTube as well as social bookmark sites like Digg, Stumble and Delicious – using this data, the Unilyzer generates a personal dashboard with insightful charts and trending arrows which allows you to adjust your Social Media marketing efforts accordingly. Before we tackle the process of tracking the Facebook Fan Page on the Unilyzer, let’s take a look at the following step-by-step guide you will need to follow to install Google Analytics on your Fan Page.
Google Analytics Installation Guide for Facebook Fan Pages
Installing Google Analytics on your Facebook Fan Page isn’t all that complicated, but you will want to closely follow the steps provided below as there are a few moving parts. Luckily, the aforementioned web development company Webdigi (www.webdigi.co.uk/) has written up an extremely comprehensive “how-to” that will facilitate the process. Let’s take a look at some excerpts from their article below. If you’ve already installed Analytics to your page, scroll down to the “Unilyzer” section to learn how the Unilyzer, when used in correlation with Google Analytics, allows for an even more extensive tracking experience.
How to setup Google Analytics on your Facebook fan pages
“The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. This method tracks every visitor to the custom facebook pages on Google Analytics. It required a combination of server side cookie management and an additional <img> tag to the bottom of the facebook fan page. Here are the steps to get Google Analytics working on your facebook fan page.
1) Setup Google Analytics account. If you already have one, create a new website profile. You can name it facebook.com or facebook.com/your_page_name. You will finally get your tracking code which looks like this UA-3123123-2
2) Create your custom img tag for each of your pages you like to track. EG: contact form, services, products etc. You can use our tool to create the Google Analytics link generator for Facebook pages.
3) Add the entire custom image html tag from step 2 to the bottom of each Facebook fan page that you need to track.
That is all there is to it! Google Analytics is not real-time, so you will need to give it some time. Approximately a day before you see the fruits of your “hard” work.”
For advanced users
“Use this method, if you don’t want to use our hosted link redirection as mentioned in the method above. You can download the entire source code which is just about three files to get this setup working on your own server (running PHP4.3 or above). The code is written in PHP and essentially creates the Google image tracking URL with the referrer, page information, ID, etc. The additional advantage of hosting this on your own server and domain is that visits from your website to your facebook fan page gets tracked, etc. You will also be able to customise further if you wish. Please do share any useful updates you apply to the tracking link code.
Facebook – Google Analytics Version 1.1 (Updated 21st Feb, 2010). For advanced method – Download this code to use on your server.
If you don’t have a Facebook fan page yet, visit our tutorial for code and help on creating customised Facebook fan pages.
PS: We could not find any other source / blog that described how to get Google Analytics on Facebook fan pages! There is support for canvas pages and applications but nothing for Static FBML fan pages. Hope this helps and please leave your comments below.”
UPDATE:
1) A lot of users have asked how to track visits to the wall. Yes, this can be done. Please see the comments by iphp below.
2) Here is a screenshot to a staticFBML where the code should be placed
Source: http://www.webdigi.co.uk/
Google Analytics is now tracking your Facebook Fan Page – Wait, it gets better…
Facebook Fan Pages have really caught on as a great way for individuals and companies to create micro-communities of followers of their brand and/or cause. Now that you have the capability of installing Google Analytics on your page, take the next step and use a tool that works with Google Analytics to even further enhance your tracking and monitoring efforts. The Unilyzer (www.unilyzer.com) is just the tool you need if you are looking for even more in-depth reporting on your Fan Page and other Social Media channels. We will first take a look at what the Unilyzer is and how it works before moving on to a more detailed explanation of how the Dashboard can be customized to report on specific information.
The Unilyzer – a new comprehensive Social Media Monitoring and Tracking Dashboard
A bevy of tools for tracking social media have been developed over the past few years, many of them quite effective in what they do. With that said, they all have their shortcomings – too expensive, lack of reporting breadth, uninspired user interfaces, minimal tracking channel capabilities. Some tracking tools are great but medium specific, reporting on only one Social Media outlet and requiring the user to manage multiple monitoring tools in order to get a truly clear vision of their Inbound Marketing efforts. The new Social Media monitoring Dashboard Unilyzer, developed by Eman Bass, provides a great overall package combining a great user interface, numerous customizable data points, user-friendly functionality, and broad reporting on all of the major Social Media channels. And now that Google Analytics can be easily installed to track Facebook Fan Pages, the Unilyzer is even more attractive as it offers the best combined analytical reporting of Fan Pages the market has to offer. For more information about the Unilyzer’s tracking and reporting capabilities, visit www.unilyzer.com or click here to watch a short video that describes the Unilyzer’s basic functions.
All in all, the fact that we now have the capability to properly track Facebook Fan Pages is a very good thing and it will give Page administrators a level of insight that Facebook Insight does not.
Article by: Nick Frank Nick is a Social Media consultant and writer. You can see his blog at http://mynicknews.blogspot.com/ and follow him on Twitter at www.twitter.com/Nick_J_Frank.