The Facebook wall is a running list of your friend’s latest status updates. Typically it includes a thumbnail of your friends profile photo and some text on the right. When there are about 30 updates on your wall, it’s hard to stand out if all you have is text. Adding video and photos to your updates makes your wall post stand-out from the crowd and draws friends or fans to click and see more. The examples below show how wall posts with photos and video stand out.

• Standard Facebook wall post:

• Facebook wall post with photo:

• Facebook wall post with video:

Facebook makes adding video super easy. Embed video from YouTube, Revver, and Yahoo Video. In fact, you can record video from your webcam directly into Facebook, no fancy editing software needed. (watch tutorial) When your friends or fans click on your video link they can watch the video (it expands and plays). They never have to leave Facebook to watch. What a great tool to keep users on your fan page or encourage them to learn more about you, and in the end your products and services.

People are naturally drawn to pictures and video. I know when friends post photos I almost always check out their profile photo galley to see more. Next time you post on Facebook, try adding a photo or video then observe your friends reactions. Did they have a tendency to comment more? Let me know how this works for you by leaving a comment below.

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