I just ordered a new book called ‘Friends With Benefits: A Social Media Marketing Handbook‘ by Darren Barefoot and Julie Szabo. Typically I wait until I read a book before I recommend it to readers but it’s obvious with a title like ‘Friends with Benefits’  Darren and Julie understand viral marketing. In fact I learned about their book on my Twitter stream from @socialmediamind. The title ‘Friends with Benefits’ immediately hooked me, and I clicked on the link. After reading the No Starch Press website and downing the sample chapter called “Netiquette: Miss Manners for the Web”, I was sold.

BRAVO! Perfectly executed social media marketing.

So let me help spread the viral word-of-mouth some more.

Visit the Friends with Benefits website.

Read a sample chapter from the book ‘Chapter 4 – Netiquette: Miss Manners for the Web‘

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