I just read a great report by InsideFacebook.com that looks into the current demographic that is using Facebook. The results are very interesting. Women seem to be more into social media than men, but you will be surprised by the age groups!

• Facebook’s US audience grew by 8.6% in September to 88.3 million uniques
• Largest growth sector Females 18-25, Second largest growth Females 45+
• 50% of Facebook users in the US today are over 35

The growth of Facebook is staggering, a force in the market that businesses can’t ignore. If you have a product for women you’re a fool not to build a Facebook fan page. How many women do you know that are checking out their Facebook pages at lunch? Answer, more than you think!