Article marketing is the process of writing articles and posting them onto your website, or blog. Consistently writing and posting informative articles to your website will have a massive, long term effect on your traffic, online branding, and search engine rank. The key to making this work is consistency.

How does writing tons of articles bring visitors to your site? Each article is a new page on your website that can get indexed by Google and other search engines. It is important that your articles contain useful, informative information that your target audience will be interested in. In your articles, be sure to include your targeted keyword phrases ( the phrases you want exposure in on Google). When the search engine spiders crawl your article pages they will see your keyword phrases in the content of the article and index the page accordingly.

Tips for getting the most out of article writing:

• Write Original Articles: Create your own content. Don’t fall for the copy-and-paste trap. It’s okay to draw inspiration from other articles, but put your own spin and touch on the topic. This does three things for you: (1) positions you as an expert in your field,  (2) allows you to add a bio box to the bottom of the article, and  (3) lets you have full syndication and reprint abilities.

• Add a Bio Box & Reprint Gratis on Every Article: Let your article work for you. Allow other bloggers, news sites, and websites to re-post your article on their site for free, as long as they include your bio box at the bottom of the article. You can see how my bio box below positions myself as an expert, links to by blog, and has my top keyword phrases in it. Now every site that republishes my article will be an incoming link to my blog, thus helping my blog become an authority site in the eyes of the search engines.

• Submit Your Articles: The goal is to have your articles everywhere with the bio box on the bottom. There are article directories like Ezine Articles that bloggers, reporters, and website owners search to find content for their publications and blogs. By submitting your articles not only do you get an incoming link from Ezine Articles, but you get one from anyone else who decides to use your article. I have articles from almost five years ago that are still getting re-printed and driving traffic to my site. Think of every article as a tentacle to bring visitors to your site.

Writing articles may sound like a chore, but I encourage you to add them on a regular basis (daily works best) to get the best results. Most articles on the web are about three paragraphs and 300-400 words. That is not a lot of writing, and once you get the hang of it you can complete one in 20-30 minutes. The time you put into this marketing practice is worth it. Imagine adding 300+ new pages on your site every year. In less that six months you would out rank all your competitors because most website owners only have five page-static websites.

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