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Archive for the ‘Social Media Marketing’ Category
Blog Writing Tips
Creating quality content for your blog can be an overwhelming task, especially if you’re not an experienced writer. You will find that the more you write, the easier the exercise becomes. This is the system I use when I write articles for the Unilyzer blog.
TIP #1: Plan Your Articles
Map out 20 -30 article titles ahead of time. This keeps your topic mix fresh and helps avoid writers block. If you know the direction you’re going, you don’t have to re-think each time you sit down to write a blog post.
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Making a Case for Social Media
Just wanted to share this great video my friend Sten-Erik Armitage recently shared during a presentation on social media. It talks about the importance of social media in today’s marketing. Bottom line if you’re not already using web 2.0 and social media to market you business, folks you’re way behind!
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What is Freemium?
The basic idea behind this model is that a company provides its customer with an initial free service. This will definitely lead to publicity through referral networks, mouth publicity, etc., and grow the customer base. And when the customer(s) comes back, the company offers the customer a premium priced, value added, service. Continue Reading
How To Create Blog Loyalty
One of the main differences between a blog and a static website is the way people are able to interact with your content. With a static site it’s just people reading words on a page. When you have a blog they can explore and even comment back! You want to get that sort of interactive spirit going so you can create a loyal readership with your blog.
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Friends with Benefits
I just ordered a new book called ‘Friends With Benefits: A Social Media Marketing Handbook‘ by Darren Barefoot and Julie Szabo. Typically I wait until I read a book before I recommend it to readers but it’s obvious with a title like ‘Friends with Benefits’ Darren and Julie understand viral marketing. In fact I learned about their book on my Twitter stream from @socialmediamind. The title ‘Friends with Benefits’ immediately hooked me, and I clicked on the link. After reading the No Starch Press website and downing the sample chapter called “Netiquette: Miss Manners for the Web”, I was sold.
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Cancel Ads and Start Blogging
Do you want traffic on your website? Do you want traffic you don’t have to constantly pay per click? Well the answer is content. You need to have more than just a 5 page website brochure if you want to build organic (not paid for) traffic. The best way to add more pages to your website is through a blog. Don’t use a third party blog, you want one hosted on YOUR website so YOU get all the benefits.
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You Digg It, Man!?
Digg.com is where you can post or digg information that will be of interest to others. Just like you bookmark your favorite websites in your browser. Digg is a social bookmarking site where millions of people share and recommend content (ie. Blog posts, videos, and websites). Everyday there are millions of people reading Digg to keep them updated with latest news and information. Continue Reading
Captivating Social Media Profiles
One thing that social media sites all have in common is a profile. Many marketers make the mistake of leaving the profiles blank with a dummy placeholder image and a screen name. Your profile is important because it gives you credibility, incoming links, keyword association, and a personality. I recommend spending some time developing a powerful profile that you can reuse over and over on all your accounts.
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What is Follow Friday?
If you are new to Twitter or are still finding your way around, then you are probably wondering what Follow Friday is all about? Every Friday Twitter is filled with tweets using the hashtag #followfriday and a list of Twitter users @twitterid @twitterid @twitterid, or a Twitter user and a promotional tweet about them.
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