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How to Configure Your Unilyzer Dashboard Metrics

Saturday, April 3, 2010
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You can configure your Unilyzer Dashboard to  display information in customized ways, depending on your focus.  You can select from an array of domains, social media channels, and metric values.  Watch this video to learn how:


Here is the Audio Text (in case you prefer to read about it instead of watching the video):

In this video, we will be taking a look at the Unilyzers dashboard Data Woogit section. By understanding how the tool is laid out and how different parts of the dashboard relate to each other, you will learn how to read between the lines, or in this case between the trending arrows. Lets get started.
Make sure you are signed in to your account and then click the Unilyzer tab at the top of your screen. As you can see, the Unilyzer dashboard is divided in to multiple sections, with each one displaying unique data relating to the accounts you entered on the Settings page found here (mouse over settings tab). In this section, eighteen Data Woogits are available to be customized to your liking. This is where you can start defining which tracking elements are the most important to you and organize the data accordingly. If you have not yet defined the ranges for the boxes, many of them will be empty.

Lets start by going over the process of adding a new data range to an empty box. Click on the + sign of an empty box to bring up the customizable metric tool. When the customize box appears, click on the dropdown menu labeled choose to see a list of metrics that can be tracked for any particular box.

You have a choice to track any of your social media outlets such as Facebook or Twitter, or you can add a social bookmark site like Digg. For this Woogit, lets choose Google-Twitter. Users sometime question the difference between Google-Twitter and Twitter and why the different metrics are available. Using the Unilyzer, Google-Twitter will track Visits, Time On Site, etc Whereas Twitter tracks Followers, Following, Tweets, etc The Unilyzer retrieves web traffic data from Google (thus Google-twitter) and we get metrics about each twitter account such as the number of tweets, directly from Twitter. Now that we understand this variation, lets get back to adding your account.

If you have multiple accounts that you are tracking, you will be asked to define which one this particular box will monitor. Once you have chosen the proper account, you will be presented with 5 different tracking ranges New Visits, Stickyness, Time on Site, Visits and UPV. For this example, lets select New Visits by clicking the button located to the left of the text. To finalize your selection, click the Save button. Now your dashboard is starting to come together. All 18 of the Data Woogits can be customized in the same way, and then changed as many times as necessary. Customize all 18 Woogits and arrange them in the way that is most suited for your tracking needs.
The Data Woogits are also interactive and you can see more information by mousing over hot-spots. Lets look at the Twitter Woogit we just created as an example of how this works. Move your mouse over the Twitter icon located in the top left corner of the Woogit. A small text box will appear and display the account for which the Woogit is tied to. If you are tracking multiple accounts, this can come in handy. The second hot-spot is found by moving the mouse over the trending arrow. A text box appears and displays the percentage of change the trending arrow represents compared to the time interval directly to the right of the one you are currently viewing. In this example, we are tracking the Current time period Therefore, this percentage number tells us that we are trending up at 167% compared to our 30 day stats. More information about how to understand the time intervals is available in our tutorial video catalogue. Now that you understand how to customize a Data Woogit, try to populate all 18 with the metrics that matter the most to you.
We will talk about all the available metrics for your configurable Data Woogits in another video, and a separate video is available which discusses the meaning of each metric.

-Video Script written by Nick Frank

The Unilyzer is a low-cost web analytics and socail media marketing analytics dashboard. If you have a Unilyzer account, this video will walk you through the process of adding accounts to your Dashboard.  As you may know, the Unilyzer tracks Facebook Fanpage, Blog, Website and other domain metrics and also acquires data from Twitter, Youtube, Digg, and Facebook directly.  The Unilyzer unifies and analyzes social media marketing and social network metrics to give you a 360 degree view of your domain’s social media and internet marketing “eco-system.”  At a glance, the Unilyzer lets you compare the quality and quantity of social media traffic vs. pay-per-click vs. organic traffic, and enables you to quickly compare the quality of traffic from Youtube, Facebook, Twitter and many other social media channels.

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