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	<title>Unilyzer</title>
	<link>http://www.unilyzer.com</link>
	<description>Social Media &#38; Internet Marketing Software</description>
	<lastBuildDate>Thu, 11 Mar 2010 17:57:42 +0000</lastBuildDate>
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		<title>Finally!  A Way to Track Your Facebook Fan Page</title>
		<description><![CDATA[ 
Finally!  A Way to Track Your Facebook Fan Page
 
If only there was a way to track Facebook Fan Pages with Google Analytics… 
As Facebook Fan Pages gain momentum as a leading Social Media Marketing outlet, the need to effectively track this medium becomes all the more important.  Up until very recently, the only way to [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/finally-a-way-to-track-your-facebook-fan-page/</link>
			</item>
	<item>
		<title>Shel Israel</title>
		<description><![CDATA[Shel Israel speaks and advises on social media. Co-author of Naked Conversations&#8211;how blogs are changing the way businesses talk with customers, The Conversational Corporation, a DowJones e-book, and Twitterville, how businesses can thrive in Global Neighborhoods [ Portfolio Sept. 3, 2009].  He has contributed editorially to BusinessWeek, FastCompany.TV, and Dow Jones.  Ad Age ranks this [...]]]></description>
		<link>http://www.unilyzer.com/internet-marketing-experts/shel-israel/</link>
			</item>
	<item>
		<title>Peter Shankman</title>
		<description><![CDATA[An entrepreneur, author, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

Peter is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources [...]]]></description>
		<link>http://www.unilyzer.com/internet-marketing-experts/peter-shankman/</link>
			</item>
	<item>
		<title>Blog Writing Tips</title>
		<description><![CDATA[Creating quality content for your blog can be an overwhelming task, especially if you&#8217;re not an experienced writer. You will find that the more you write, the easier the exercise becomes. This is the system I use when I write articles for the Unilyzer blog.
TIP #1: Plan Your Articles
Map out 20 -30 article titles ahead [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/blog-writing-tips/</link>
			</item>
	<item>
		<title>Track Visits from Twitter</title>
		<description><![CDATA[The Unilyzer was designed to make tracking your social media visitors easy. If you&#8217;re using Twitter to drive traffic to your blog or website, the Unilyzer can be used to see exactly how many visitors you&#8217;re referring to your blog or website. It&#8217;s a great way to see the ROI for the time you spend [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/track-visits-from-twitter/</link>
			</item>
	<item>
		<title>Making a Case for Social Media</title>
		<description><![CDATA[Just wanted to share this great video my friend Sten-Erik Armitage recently shared during a presentation on social media. It talks about the importance of social media in today&#8217;s marketing. Bottom line if you&#8217;re not already using web 2.0 and social media to market you business, folks you&#8217;re way behind!


About the Video: Did You Know [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/making-a-case-for-social-media/</link>
			</item>
	<item>
		<title>What is Freemium?</title>
		<description><![CDATA[The basic idea behind this model is that a company provides its customer with an initial free service. This will definitely lead to publicity through referral networks, mouth publicity, etc., and grow the customer base. And when the customer(s) comes back, the company offers the customer a premium priced, value added, service.
The Freemium model of [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/what-is-freemium/</link>
			</item>
	<item>
		<title>How To Create Blog Loyalty</title>
		<description><![CDATA[One of the main differences between a blog and a static website is the way people are able to interact with your content. With a static site it&#8217;s just people reading words on a page. When you have a blog they can explore and even comment back! You want to get that sort of interactive [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/how-to-create-blog-loyalty/</link>
			</item>
	<item>
		<title>Friends with Benefits</title>
		<description><![CDATA[I just ordered a new book called &#8216;Friends With Benefits: A Social Media Marketing Handbook&#8216; by Darren Barefoot and Julie Szabo. Typically I wait until I read a book before I recommend it to readers but it&#8217;s obvious with a title like &#8216;Friends with Benefits&#8217;  Darren and Julie understand viral marketing. In fact I learned [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/friends-with-benifits/</link>
			</item>
	<item>
		<title>Cancel Ads and Start Blogging</title>
		<description><![CDATA[Do you want traffic on your website? Do you want traffic you don’t have to constantly pay per click? Well the answer is content. You need to have more than just a 5 page website brochure if you want to build organic (not paid for) traffic. The best way to add more pages to your [...]]]></description>
		<link>http://www.unilyzer.com/social-media-marketing/cancel-ads-and-start-blogging/</link>
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