If you have a blog where you want to reach more people and drive traffic to your website you really need to be creating videos and uploading them on the web. Compete.com shows that YouTube had 85 million unique visitors in July 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views!
A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.

If you post a video and get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If 3% of those convert into sign-ups or customers, that is 900 signups or sales! Sound good to you?

I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are popular. Why are they so popular? What is so good about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want to create a viral video you cannot be selling in the video. Instead, let the video generate buzz for you!

Another great idea is to give the viewer something in your videos for free. Teach them something, give them information they are looking for, entertain them. Become an authority on your topic, and they will love you and gladly tell others about you.

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