Social Networks
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Category: You Tube
Making a Case for Social Media
Just wanted to share this great video my friend Sten-Erik Armitage recently shared during a presentation on social media. It talks about the importance of social media in today’s marketing. Bottom line if you’re not already using web 2.0 and social media to market you business, folks you’re way behind!
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Make Your Videos Search Friendly
Google is making it easier for webmasters to tag their video content to get indexed in the Google search results. Because video content is graphic based and not text based it’s hard for Google’s spiders to index this type of content.
“While we’ve become smarter at discovering this information on our own, we’d certainly appreciate some hints directly from webmasters,” says Google’s Michael Cohen, Product Manager for the Video Search Team.
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Dominate with Video
If you have a blog where you want to reach more people and drive traffic to your website you really need to be creating videos and uploading them on the web. Compete.com shows that YouTube had 85 million unique visitors in July 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views!
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Using the Power of Video for SEO
When you perform a search on one of the major search engines, take a look at what you get. You get more than just search results, notice the results now include images and videos. The videos returned in the search results stand out on Google because it includes a thumbnail image with a play button. Web surfers have a tendency to jump the the video link even if it’s not the top search result, simply because video is more engaging. Having your videos indexed in Google can be a great way to get ahead of your competition when it comes to being discovered on the major search engines.
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Repurpose Your Content
It can be overwhelming to think about all of the content you have to create to maintain a social media and internet marketing campaign. Coming up and generating original ideas for blog posts, tweets, fan pages, videos, and podcasts can be challenging. However, by compounding your content and using a blog post to inspire a chain of related tweets, posts, and video you can reduce the time and increase the effectiveness of your online marketing.
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Grab Attention with Your Facebook Wall Posts
The Facebook wall is a running list of your friend’s latest status updates. Typically it includes a thumbnail of your friends profile photo and some text on the right. When there are about 30 updates on your wall, it’s hard to stand out if all you have is text. Adding video and photos to your updates makes your wall post stand-out from the crowd and draws friends or fans to click and see more. The examples below show how wall posts with photos and video stand out.