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Archive for the ‘Twitter Marketing’ Category
Making a Case for Social Media
Just wanted to share this great video my friend Sten-Erik Armitage recently shared during a presentation on social media. It talks about the importance of social media in today’s marketing. Bottom line if you’re not already using web 2.0 and social media to market you business, folks you’re way behind!
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Friends with Benefits
I just ordered a new book called ‘Friends With Benefits: A Social Media Marketing Handbook‘ by Darren Barefoot and Julie Szabo. Typically I wait until I read a book before I recommend it to readers but it’s obvious with a title like ‘Friends with Benefits’ Darren and Julie understand viral marketing. In fact I learned about their book on my Twitter stream from @socialmediamind. The title ‘Friends with Benefits’ immediately hooked me, and I clicked on the link. After reading the No Starch Press website and downing the sample chapter called “Netiquette: Miss Manners for the Web”, I was sold.
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Captivating Social Media Profiles
One thing that social media sites all have in common is a profile. Many marketers make the mistake of leaving the profiles blank with a dummy placeholder image and a screen name. Your profile is important because it gives you credibility, incoming links, keyword association, and a personality. I recommend spending some time developing a powerful profile that you can reuse over and over on all your accounts.
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What is Follow Friday?
If you are new to Twitter or are still finding your way around, then you are probably wondering what Follow Friday is all about? Every Friday Twitter is filled with tweets using the hashtag #followfriday and a list of Twitter users @twitterid @twitterid @twitterid, or a Twitter user and a promotional tweet about them.
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Books for Social Media Marketers
I’m always reading and trying to educate myself about the ever-evolving methods of marketing ones business on the Internet. This month the two books that I have read, and recommend to any internet marketer, are Trust Agents and Twitter Power. Both Chris Brogan and Joel Comm are experts in the field, but they provide actionable steps to use social media, not just philosophical rhetoric.
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8 Twips : Tips for Twitter Marketing
These eight ‘twips’ are best practices for building long-term high-payout Twitter accounts. Remember effective Twitter marketing is about building relationships and beginning a conversation – not making the sale. Your website makes the sale. Your time spent on Twitter interacting with your audience drives prospects to your website. Heavy-handed marketing or high-pressure sales directly on Twitter will not work in the long run.
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Repurpose Your Content
It can be overwhelming to think about all of the content you have to create to maintain a social media and internet marketing campaign. Coming up and generating original ideas for blog posts, tweets, fan pages, videos, and podcasts can be challenging. However, by compounding your content and using a blog post to inspire a chain of related tweets, posts, and video you can reduce the time and increase the effectiveness of your online marketing.
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Engaging Your Audience with Social Media
Successful social media marketers actively engage their audiences and niche communities. Engagement means that your tweeps, fans, and subscribers react when you post. A reaction can be watching a video, visiting a link, buying a product, or posting a reply.
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Branding Your Twitter Page
When you are marketing your business on Twitter it is important to brand your page to match your website, blog, and other marketing materials. The best way to do this is to use a custom Twitter background image. On this background image, you can not only include your logo and branding graphics, but also information about you, your business, and basic contact information. Think of it as your Twitter business card.
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