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Archive for the ‘Facebook Marketing’ Category
Making a Case for Social Media
Just wanted to share this great video my friend Sten-Erik Armitage recently shared during a presentation on social media. It talks about the importance of social media in today’s marketing. Bottom line if you’re not already using web 2.0 and social media to market you business, folks you’re way behind!
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Captivating Social Media Profiles
One thing that social media sites all have in common is a profile. Many marketers make the mistake of leaving the profiles blank with a dummy placeholder image and a screen name. Your profile is important because it gives you credibility, incoming links, keyword association, and a personality. I recommend spending some time developing a powerful profile that you can reuse over and over on all your accounts.
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Facebook Demographics
I just read a great report by InsideFacebook.com that looks into the current demographic that is using Facebook. The results are very interesting. Women seem to be more into social media than men, but you will be surprised by the age groups!
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How to Build a Facebook Fan Page
A Facebook Fan Page is a public profile that enables you to share your business and products with Facebook users. People can be your fan without being your friend, and pages are designed for businesses.
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Repurpose Your Content
It can be overwhelming to think about all of the content you have to create to maintain a social media and internet marketing campaign. Coming up and generating original ideas for blog posts, tweets, fan pages, videos, and podcasts can be challenging. However, by compounding your content and using a blog post to inspire a chain of related tweets, posts, and video you can reduce the time and increase the effectiveness of your online marketing.
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Grab Attention with Your Facebook Wall Posts
The Facebook wall is a running list of your friend’s latest status updates. Typically it includes a thumbnail of your friends profile photo and some text on the right. When there are about 30 updates on your wall, it’s hard to stand out if all you have is text. Adding video and photos to your updates makes your wall post stand-out from the crowd and draws friends or fans to click and see more. The examples below show how wall posts with photos and video stand out.
Engaging Your Audience with Social Media
Successful social media marketers actively engage their audiences and niche communities. Engagement means that your tweeps, fans, and subscribers react when you post. A reaction can be watching a video, visiting a link, buying a product, or posting a reply.
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Separating Personal & Business Life on Facebook
Facebook is a great tool for rekindling old friendships and promoting your business, but how do you keep your two worlds separate? The answer is a little known feature called ‘Friends Lists’. Continue Reading
Facebook & Twitter Zombies Eating Your Marketing Brains
Like anything in life it’s just a matter of time before people start gaming the system. Email was once great but now riddled with spammers, scams, and chain letters. Facebook and Twitter have reached the level of popularity that underhanded businesses are taking notice. Just like you can buy bulk email lists, companies like www.usocial.net are making money selling Facebook fans, Facebook friends, and Twitter followers. That’s right folks, for only $647, you too can have 25,000 Twitter followers. Continue Reading