USING FACEBOOK  FAN PAGE INSIGHTS

Social Media Marketers need insights and analytics to manage Facebook fan pages.  Facebook, as you might know,  provides fan page analytics.  It is available to Facebook page administrators, and works with pages that have at least 30 LIKES.

This article outlines information available directly from Facebook Insights, and then show how to take Facebook page analytics to the next level with Unilyzer, a business intelligence platform adapted for social analytics.

First, let’s cover the basics. Facebook Insights information comes in two categories: USERS and INTERACTIONS:

USERS

• Monthly Active Users – number of active users during the month.
• Daily New Likes – number of daily new LIKES.
• Total Likes – the cumulative number of lifetime LIKES.
• LifeTime Total Likes – line graph showing lifetime number of page LIKES over time.
• Daily Active Users – line graph showing daily active users over time.

Below is an example of a line graph provided by Facebook Insights:

User Demographics

• Gender:  Male | Female
• Age:  18-24, 25-34, 35-44, 45-54, 55+
• Country
• Language

User Activity

• PageViews -  total hits to your Facebook page.
• Unique Pageviews – total unique logged-in users who visited your Facebook page.
• Tabe Views – the tabs that were viewed visitors to your Facebook page.
• External Referrers – top referring external domains to your Facebook page.
• Media Consumption –  after you post a Facebook  video, photo, or audio clip, the number of times those things are consumed by viewers to your Facebook page.

INTERACTIONS

• Daily Post Views
• Daily Post Feedback
• Daily Story Likes – number of people that liked the stories you posted on your page.
• Daily Story Comments – number of comments posted on your stories.

Interactions Other

• Wrote on your wall
• Uploaded Photos
• Uploaded Video
• Unsubscribe from your Facebook Page

If you are the administrator of a fan page, you can install Facebook Insights by clicking here.

WANT TO TAKE IT TO THE NEXT LEVEL?

Now that you know about analytics available from Facebook Insights, you might be interested in combining Facebook analytics with fan page metrics from Google Analytics as well as metrics from other social media networks.  Well, that can easily be done.

Introducing Unilyzer – a comprehensive social analytics platform, provides a nice suite of analytics reporting, dashboards, and charts.  Unilyzer is integrated with Facebook Insights Graph API and uses Insights data as part of a social media marketing campaign performance management framework of dashboards, social reports, and charting tools.  In addition, Unilyzer provides attractive visualization of campaign performance metrics and provides unique distribution capabilities.  Users can deliver dashboards and reporting to constituents via email, image, or publish to the web.

Integrating Facebook Insights into the Unilyzer Dashboard is easy.  Below is a snapshot of Facebook metrics as they appear on the Unilyzer Dashboard.  Momentum indicators, data source, and nominal values are give on each metric.  Green arrows show increased momentum, Red arrows show decreasing momentum, and the double-tilde symbol means No Change.  Momentum is assessed as a daily average compared to the daily average of the previous time frame.

Unilyzer Social Media Dashboard | Facebook Insights Integration

The dashboard depiction below shows how Facebook metrics are lined up next to those from YouTube and Twitter.  So the Dashboard user can get a 360 degree assessment at a glance without logging into those platforms individually.  Social managers can keep a pulse on each social media campaign by using the Unilyzer Dashboard.  To take the analysis further, under the MENU section (green tab) of this user interface, the user can access a suite of social reports and charting tools.  Finally, under the MENU | TOOLS section, the user can use twitter or social mention to search for mentions about a keyword.

How to track facebook fans using Unilyzer – click here.

To read more about Unilyzer Features click here.

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