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Category: Tutorial Video

How to Configure Your Unilyzer Dashboard Metrics

posted by Eman
Saturday, April 3, 2010
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You can configure your Unilyzer Dashboard to  display information in customized ways, depending on your focus.  You can select from an array of domains, social media channels, and metric values.  Watch this video to learn how:

Here is the Audio Text (in case you prefer to read about it instead of watching the video):

In this video, we will be taking a look at the Unilyzers dashboard Data Woogit section. By understanding how the tool is laid out and how different parts of the dashboard relate to each other, you will learn how to read between the lines, or in this case between the trending arrows. Lets get started.
Make sure you are signed in to your account and then click the Unilyzer tab at the top of your screen. As you can see, the Unilyzer dashboard is divided in to multiple sections, with each one displaying unique data relating to the accounts you entered on the Settings page found here (mouse over settings tab). In this section, eighteen Data Woogits are available to be customized to your liking. This is where you can start defining which tracking elements are the most important to you and organize the data accordingly. If you have not yet defined the ranges for the boxes, many of them will be empty.

Lets start by going over the process of adding a new data range to an empty box. Click on the + sign of an empty box to bring up the customizable metric tool. When the customize box appears, click on the dropdown menu labeled choose to see a list of metrics that can be tracked for any particular box.

You have a choice to track any of your social media outlets such as Facebook or Twitter, or you can add a social bookmark site like Digg. For this Woogit, lets choose Google-Twitter. Users sometime question the difference between Google-Twitter and Twitter and why the different metrics are available. Using the Unilyzer, Google-Twitter will track Visits, Time On Site, etc Whereas Twitter tracks Followers, Following, Tweets, etc The Unilyzer retrieves web traffic data from Google (thus Google-twitter) and we get metrics about each twitter account such as the number of tweets, directly from Twitter. Now that we understand this variation, lets get back to adding your account.

If you have multiple accounts that you are tracking, you will be asked to define which one this particular box will monitor. Once you have chosen the proper account, you will be presented with 5 different tracking ranges New Visits, Stickyness, Time on Site, Visits and UPV. For this example, lets select New Visits by clicking the button located to the left of the text. To finalize your selection, click the Save button. Now your dashboard is starting to come together. All 18 of the Data Woogits can be customized in the same way, and then changed as many times as necessary. Customize all 18 Woogits and arrange them in the way that is most suited for your tracking needs.
The Data Woogits are also interactive and you can see more information by mousing over hot-spots. Lets look at the Twitter Woogit we just created as an example of how this works. Move your mouse over the Twitter icon located in the top left corner of the Woogit. A small text box will appear and display the account for which the Woogit is tied to. If you are tracking multiple accounts, this can come in handy. The second hot-spot is found by moving the mouse over the trending arrow. A text box appears and displays the percentage of change the trending arrow represents compared to the time interval directly to the right of the one you are currently viewing. In this example, we are tracking the Current time period Therefore, this percentage number tells us that we are trending up at 167% compared to our 30 day stats. More information about how to understand the time intervals is available in our tutorial video catalogue. Now that you understand how to customize a Data Woogit, try to populate all 18 with the metrics that matter the most to you.
We will talk about all the available metrics for your configurable Data Woogits in another video, and a separate video is available which discusses the meaning of each metric.

-Video Script written by Nick Frank

The Unilyzer is a low-cost web analytics and socail media marketing analytics dashboard. If you have a Unilyzer account, this video will walk you through the process of adding accounts to your Dashboard.  As you may know, the Unilyzer tracks Facebook Fanpage, Blog, Website and other domain metrics and also acquires data from Twitter, Youtube, Digg, and Facebook directly.  The Unilyzer unifies and analyzes social media marketing and social network metrics to give you a 360 degree view of your domain’s social media and internet marketing “eco-system.”  At a glance, the Unilyzer lets you compare the quality and quantity of social media traffic vs. pay-per-click vs. organic traffic, and enables you to quickly compare the quality of traffic from Youtube, Facebook, Twitter and many other social media channels.

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How to Use Your Unilyzer Trending Line Graph

posted by Eman
Saturday, April 3, 2010
VN:F [1.7.5_995]
Rating: 0.0/5 (0 votes cast)

The Unilyzer allows you to see the history of your webtraffic from social media channels.  That’s right. When you sign up for the Unilyzer you get up to 360 days of history, so you can compare, for example:

  • Youtube vs. Facebook
  • Facebook vs. Twitter
  • Twitter vs. Facebook
  • Delicious vs. Digg vs. Technorati

These are just examples, you could actually compare them all at once using Unilyer’s interactive line-graph.  Watch this video to learn how:

The Unilyzer is a low-cost web analytics and socail media marketing analytics dashboard. If you have a Unilyzer account, this video will walk you through the process of adding accounts to your Dashboard.  As you may know, the Unilyzer tracks Facebook Fanpage, Blog, Website and other domain metrics and also acquires data from Twitter, Youtube, Digg, and Facebook directly.  The Unilyzer unifies and analyzes social media marketing and social network metrics to give you a 360 degree view of your domain’s social media and internet marketing “eco-system.”  At a glance, the Unilyzer lets you compare the quality and quantity of social media traffic vs. pay-per-click vs. organic traffic, and enables you to quickly compare the quality of traffic from Youtube, Facebook, Twitter and many other social media channels.

Video Script:
The Unilyzer was designed to enable everyone the opportunity to watch the growth of their Social Media accounts and web traffic. In this video, we will be taking a look at the Unilyzer dashboard and some of its basic features. By understanding how the tool is laid out and how different parts of the dashboard relate to each other, you will learn how to read between the lines, or in this case between the trending arrows. Lets get started.

Sections: The Graph (Trend Line Graph)

Make sure you are signed in to your account and then click the Unilyzer tab at the top of your screen. As you can see, the Unilyzer dashboard is divided in to multiple sections, with each one displaying unique data relating to the accounts you entered on the Settings page found here (mouse over settings tab). Lets start at the top left hand corner and move clockwise through the dashboard.
In this widget, the Unilyzer displays graphical data of your visits for the time period you have chosen here (mouse over the time intervals). In this current view, we are looking at the last 7 days of activity. Details of how to understand time intervals will be discussed in a separate tutorial. This widget is interactive in a few different ways and can be customized to your liking.

First and most importantly, you will need to choose what data your graph will display and/or compare by selecting from the dropdown menu labeled Google Analytics. Here you can choose one or multiple data points to graph by placing a check next to the existing accounts. Once you have made your selection, click the Go button next to the dropdown tab and the Unilyzer will calculate your data and display your new graph for the time and data points you have selected. You can then mouse over the white circles found along the graph to get detailed information of the number of visits for each medium and the date for which the stats were tracked.

If you are tracking multiple accounts, you can select which one you would like to view by scrolling to the bottom left of the widget and clicking on the plus sign located here. Choose the account you wish to track and click apply selection to change your graph view.

-Video script written by Nick Frank

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How to Add Accounts to Unilyzer Dashboard

posted by Eman
Friday, April 2, 2010
VN:F [1.7.5_995]
Rating: 5.0/5 (1 vote cast)

                                  

The Unilyzer is a low-cost web analytics and socail media marketing  analytics dashboard. If you have a Unilyzer account, this video will walk you through the process of adding accounts to your Dashboard.  As you may know, the Unilyzer tracks Facebook Fanpage, Blog, Website and other domain metrics and also acquires data from Twitter, Youtube, Digg, and Facebook directly. 

The Unilyzer unifies and analyzes social media marketing and social network metrics to give you a 360 degree view of your domain’s social media and internet marketing “eco-system.”  At a glance, the Unilyzer lets you compare the quality and quantity of social media traffic vs. pay-per-click vs. organic traffic, and enables you to quickly compare the quality of traffic from Youtube, Facebook, Twitter and many other social media channels.

Here is the vidoe script in case you would like to read about it:

The Unilyzer was designed to enable everyone the opportunity to watch the growth of their Social Media accounts and web traffic. In this video, we will be explaining the process of adding your website and social media outlets to the Unilyzer. Lets get started.

If you havent done so already, go to Unilyzer’s Home Page and click the Member Login tab located here. Enter your credentials and click the Login button to enter your Unilyzer. You will be redirected to the Settings page, as indicated here on the colored tab. The first thing you will want to do is add your Google Analytics Account. This is the most important account to enter as the other metrics will need to use this data to properly Unilyze your data. Before we go any further, make sure you are signed out of any Google accounts such as Analytics or Gmail as this will interfere with the setup process.

Now, lets scroll down to the Google Analytics loader and click the Add Google Accounts button. A new browser window from Google Accounts will open and you will be prompted to enter your Google username and password. Enter your credentials and validate. We are now redirected to a new page where Google asks you to grant access to your Analytics data. Simply click the Grant Access button and you are almost done. We are now redirected back to the Unilyzer where you will be asked to verify which account you want to add.

If you are a subscriber of either the Unilyzer Pro or Premium versions, you can add multiple websites at this time whereas the Lite Version and Free Trial can only track one website. Place a check in the box next to the accounts you want to Unilyze and click the Pull Data button. The Unilyzer will begin to pull your data. This process usually takes between 30 seconds to 2 minutes depending on your connection speed.

When the upload is complete, you will see a check mark and the mention Account Added directly to the right of the website that was installed. If you will be tracking multiple accounts, simply repeat the process with the other Google Analytics accounts that the Unilyzer has found. When done, click the Finished button located here. When done correctly, you should see your website listed here, in the Google Analytics loader. You have now successfully installed your Google Analytics account and your Unilyzer is now reporting on this data.

Before we install the other accounts, lets go and take a look at what your Unilyzer looks like. Scroll to the top of the page and click on the Unilyzer tab. You will see that the Unilyzer has already generated significant reporting about your website. Another tutorial video about understanding the different sections of the Unilyzer Dashboard is available in the Video Tutorial section.

-Video script written by Nick Frank

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