Unilyzer - Social Media Dashboard

Google Analytics Keyword: (Not Provided)

Emilio Basaldua — Sat, 10 Dec 2011 18:24:40 +0000

The new Google Analytics Keyword “(Not Provided)” is messing up my dashboard! Haha, okay just kidding… but my Unilyzer Social Media Dashboard now shows the keyword “(Not Provided)” in my keyword cloud. What is this all about? EXPLANATION Well, it turns out that Google Analytics has changed how it records and reports the keywords that [...]

How to Add Youtube Video to your Blog

Eman — Fri, 02 Apr 2010 23:05:57 +0000

Do you want to harness the power of your Youtube video to drive traffic to your Blog? If you are using WordPress, you can easily embed video from YouTube into your blog posts. This article will show you how to do that, and once you complete the

Cancel Ads and Start Blogging

Rebecca — Mon, 16 Nov 2009 16:59:29 +0000

Do you want traffic on your website? Do you want traffic you don’t have to constantly pay per click? Well the answer is content. You need to have more than just a 5 page website brochure if you want to build organic (not paid for) traffic. The best

Six Golden Rules of Domain Names

Rebecca — Wed, 30 Sep 2009 17:55:17 +0000

Domains still play a very important role on the success of the websites built upon them. A good domain can be the difference between a successful site and a flop. It is important to do some thinking (with your marketing cap on) before deciding on a name for your website or blog.

The domain name plays an important role on the returning website visits and word of mouth. A short, catchy, easy to remember and spell domain will make it easy for a visitor to return in the future. If the domain is long, hard to remember and spell, it’s likely the visitor will end up somewhere else or never return.

If your domain is long, contains dashes or numbers, there is a possibility that the user will completely forget about it. After two or three days they won’t even remember that your site exists. A short and memorable domain, will stick in the mind of the visitor. With a memorable name, even if they don’t remember the exact website address, they can type the catch phrase into Google to find your website again.

I recently stumbled upon a domain name study by Daniel Scocco in 2008. The results were pretty interesting. In his analysis, he gathered the top 250 most popular websites in the world (according to Alexa) and counted how many characters and words their domains had.

Average number of characters in a domain name: 7.15
70% had less than 8 characters
The most common structure was 8 characters and 2 words
86% of the domains had a .com extension
4% contained numbers and only 3 used dashes

What insight can you take from this research when it comes to picking a domain name for your blog or website?

Follow these six GOLDEN rules when picking a domain name:

Keep it Short (target around 8 letters)
Memorable & Catchy
Easy to Spell (phonetic, spell it like it sounds)
Descriptive and Brand-able (think Flickr, Facebook, and Twitter)
No Hyphens or Numbers
.COM Extension

The bottom line is a name alone won’t make your website successful. It’s only a name. Good content, products, and services make a website a success. That being said and all other things being equal, a website with a good domain name will always outperform a competitor with a bad or average domain name.

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How to Become an Authority Site

Rebecca — Tue, 22 Sep 2009 22:39:07 +0000

Becoming an authority site is the 'holy grail' in the hunt for top position on the search engines. Most websites either lack content our lack the incoming links to be considered authority sites. On most search engines, you will notice that the top 1

Organic Traffic vs. Paid Traffic – Which One is Better?

Rebecca — Tue, 22 Sep 2009 20:00:18 +0000

When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results - either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click