Unilyzer » Website Traffic

How to Add Youtube Video to your Blog

Eman — Fri, 02 Apr 2010 23:05:57 +0000

Do you want to harness the power of your Youtube video to drive traffic to your Blog? If you are using Wordpress, you can easily embed video from YouTube into your blog posts. This article will show you how to do that, and once you complete the process once, you will be able to add more Youtube Video to your Blog Post in just seconds.

Okay, here are the three key steps required to add Youtube Video to your Blog:

Upload Your Video to Youtube.
Download and install the Wordpress Plugin named “Smart Youtube.”
Place your embed code into your Wordpress Blog Post by copying the video URL from Youtube to your post and changing http:// to httpv:// (notice the ‘v’ character). The video will be automatically embedded to your post in the proper way.

For example:

www.youtube.com/watch?v=AiXZz4N97Pc

If you want to post a high quality/HD video you would use httpvh:// (‘vh’ for video high)

To embed a playlist use extension ‘vp’

www.youtube.com/watch?v=528026B4F7B34094

Additionally, you can set how do you want the video to be displayed in your RSS feed. Smart Youtube can show the preview image of the video (automatically grabbed from Youtube), the link to the video, or both. One recommendation is to enable only the preview image.

If you want to go to the source for more information, here is a link to see instructions on how to embed YT videos in Wordpress: http://wordpress.org/extend/plugins/smart-youtube/installation/.

In this Unilyzer Blog, you can read more about the benefits of adding video to your blog, read the article on this blog name Dominate with Video, http://www.unilyzer.com/social-media-marketing/dominate-with-video/.

Good luck!

Cancel Ads and Start Blogging

Rebecca — Mon, 16 Nov 2009 16:59:29 +0000

Do you want traffic on your website? Do you want traffic you don’t have to constantly pay per click? Well the answer is content. You need to have more than just a 5 page website brochure if you want to build organic (not paid for) traffic. The best way to add more pages to your website is through a blog. Don’t use a third party blog, you want one hosted on YOUR website so YOU get all the benefits.

The secret to organic traffic that lasts is article writing. If you add 4-5 articles to your website per week via a blog tool like WordPress, in 3 months the results will astound you.

Take the $300 per month you’re spending on a print ad or mailer and invest it in content creation. By content creation I mean articles. Short 500 word articles that use your keyword phrases and pertain to your business or industry. If you were writing a newsletter to send out to your existing customers what would you tell them? Use this mindset to outline and write 20-25 articles a month.

You can hire someone to write these for you. There are plenty of starving English majors looking for this type of work. Personally I recommend you write your own articles. In the process of writing your articles you revisit the needs of your customers and what’s important to them. Taking the time to thoughtfully respond to their needs helps you when you meet them face to face or on the phone. In order the keep pumping out new articles, you’re forced to keep-up and research your industry news, events, and competitors.

Now take each article and post it on your blog. Don’t do this all at once, you want a nice trickle rate of 4-5 articles per week. Each article you add to your blog should be tagged with keywords and make sure you set your blog to ping. Read More About Pinging Here

Think of each article your write as a new ‘doorway’ that people can use to find you and your business. Each article is a page that Google and other search engines can use to index you on their sites. The more pages indexed the more likely potential customers will find you. The more articles you have the more you look like an expert in your field.

Now that you have articles you can leverage that content to market on other websites too!
Read how to repurpose content here: Repurposing Your Content

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Six Golden Rules of Domain Names

Rebecca — Wed, 30 Sep 2009 17:55:17 +0000

Domains still play a very important role on the success of the websites built upon them. A good domain can be the difference between a successful site and a flop. It is important to do some thinking (with your marketing cap on) before deciding on a name for your website or blog.

The domain name plays an important role on the returning website visits and word of mouth. A short, catchy, easy to remember and spell domain will make it easy for a visitor to return in the future. If the domain is long, hard to remember and spell, it’s likely the visitor will end up somewhere else or never return.

If your domain is long, contains dashes or numbers, there is a possibility that the user will completely forget about it. After two or three days they won’t even remember that your site exists. A short and memorable domain, will stick in the mind of the visitor. With a memorable name, even if they don’t remember the exact website address, they can type the catch phrase into Google to find your website again.

I recently stumbled upon a domain name study by Daniel Scocco in 2008. The results were pretty interesting. In his analysis, he gathered the top 250 most popular websites in the world (according to Alexa) and counted how many characters and words their domains had.

Average number of characters in a domain name: 7.15
70% had less than 8 characters
The most common structure was 8 characters and 2 words
86% of the domains had a .com extension
4% contained numbers and only 3 used dashes

What insight can you take from this research when it comes to picking a domain name for your blog or website?

Follow these six GOLDEN rules when picking a domain name:

Keep it Short (target around 8 letters)
Memorable & Catchy
Easy to Spell (phonetic, spell it like it sounds)
Descriptive and Brand-able (think Flickr, Facebook, and Twitter)
No Hyphens or Numbers
.COM Extension

The bottom line is a name alone won’t make your website successful. It’s only a name. Good content, products, and services make a website a success. That being said and all other things being equal, a website with a good domain name will always outperform a competitor with a bad or average domain name.

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How to Become an Authority Site

Rebecca — Tue, 22 Sep 2009 22:39:07 +0000

Becoming an authority site is the ‘holy grail’ in the hunt for top position on the search engines. Most websites either lack content our lack the incoming links to be considered authority sites. On most search engines, you will notice that the top 10 results are usually loaded with authority sites. There are some exceptions, but in general, the search engines reward authority sites with top rankings.

What makes an authority site?

Authority sites generally have more content and more pages than other sites. The search engines feed on content-rich websites and those with many pages and much content per page will do better when going head-to-head with a smaller site. If your site has links from other authority sites, your site will be considered an authority site as well. Search engines generally give more weight to the incoming links from authority sites as long as their main keyword is the same as your own.

How do you establish your site as an authority site?

Add more pages to your site
Add informative and engaging content to those pages
Get other authority sites to link to you

Article writing is a great way to “kill two birds with one stone.” If your site is built using WorPress, then each time you add a post, you are adding a page to your site. All your articles should use permalinks!

You can write your own articles. If you don’t have time, then delegate this task to someone else, or hire a copywriter to do this for you. If you already know how to write content-rich, keyword-rich text, then you can take this task on with very little expense. If this is not your strength, then you may delegate this task or hire someone else to do it. As an alternative, there are online article exchanges where you can pick up content simply by linking back to the author’s site.

Once you have more pages with more content, you will need to solicit other authority sites to becoming link partners with you. This can be accomplished through email. Some will and some will not answer your requests, and of those who answer, some will and some will not link to you. The content and design quality of your website will determine whether others will want to link to your site.

Optimize your article pages to be crawled by the search engines. If you are using WordPress, make sure to categorize and tag your articles using your targeted keyword phrases. It also helps to have the title of your articles include some of your keyword phrases, because WordPress automatically makes that title’s H1 title tag. Good luck!

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Organic Traffic vs. Paid Traffic – Which One is Better?

Rebecca — Tue, 22 Sep 2009 20:00:18 +0000

When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results – either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click on the search engines? Let’s look at the difference between organic and paid placement:

Organic Placement – Your website appears naturally in Google search results because you have good article content and your pages are optimized for the search engines. Building a site that ranks well in organic search results requires time and effort, but the traffic cost is absolutely zero.

Paid Placement – when you pay to have your site listed under specific keywords, you only get charged when your listing gets clicked, hence the term pay-per-click. The amount you pay is determined by a bid system. The more competition in a keyword category, the higher the price per click will be.

Below is a screen shot of search results in Google. The organic search results are highlighted in green, and the pay per click positions are in pink. The three highest bid advertisers are listed above the organic results, and the remaining advertisers are listed in descending order on the right sidebar. Google looks at more than just the bid to determine your ad placement. Your site must be relevant to the keyword phrase you are competing in. This is to avoid search result contamination. Regardless of how high the credit card companies bid, they won’t appear under the search term ‘bubble gum’ on Google.

So, which form of traffic is better, organic or paid? Not all traffic is created equal. While organic traffic is free and pay-per-click costs money, that is not the only way to evaluate their performance. The best way to know, is to look at your Google Analytic’s report (more info on Google Analytics) and see which traffic source is generating the most time on site, lowest bounce rate, and pages per visit. The source that brings quality visitors to your site is the best. Quality visitors spend a longer period of time on your site and browse your site, looking at multiple pages. The longer they are on your website, the better chance you have at converting them to customers.
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