Unilyzer - Social Media Dashboard

Search Engine Optimization | 101

Eman — Sun, 21 Nov 2010 19:05:40 +0000

Search Engine Optimization (SEO) Search Engine Optimization is the practice of getting a website to the top of search engine rankings. To best explain the benefits of SEO, view the image below and note the following: Search Term – this could be any word or phrase. In this case, the search was for Social Media [...]

Blog Writing Tips

Rebecca — Fri, 20 Nov 2009 21:51:21 +0000

Creating quality content for your blog can be an overwhelming task, especially if you're not an experienced writer. You will find that the more you write, the easier the exercise becomes. This is the system I use when I write articles for the Unilyze

Make Your Videos Search Friendly

Rebecca — Mon, 05 Oct 2009 16:21:20 +0000

Google is making it easier for webmasters to tag their video content to get indexed in the Google search results. Because video content is graphic based and not text based it’s hard for Google’s spiders to index this type of content. "While we

Six Golden Rules of Domain Names

Rebecca — Wed, 30 Sep 2009 17:55:17 +0000

Domains still play a very important role on the success of the websites built upon them. A good domain can be the difference between a successful site and a flop. It is important to do some thinking (with your marketing cap on) before deciding on a name for your website or blog.

The domain name plays an important role on the returning website visits and word of mouth. A short, catchy, easy to remember and spell domain will make it easy for a visitor to return in the future. If the domain is long, hard to remember and spell, it’s likely the visitor will end up somewhere else or never return.

If your domain is long, contains dashes or numbers, there is a possibility that the user will completely forget about it. After two or three days they won’t even remember that your site exists. A short and memorable domain, will stick in the mind of the visitor. With a memorable name, even if they don’t remember the exact website address, they can type the catch phrase into Google to find your website again.

I recently stumbled upon a domain name study by Daniel Scocco in 2008. The results were pretty interesting. In his analysis, he gathered the top 250 most popular websites in the world (according to Alexa) and counted how many characters and words their domains had.

Average number of characters in a domain name: 7.15
70% had less than 8 characters
The most common structure was 8 characters and 2 words
86% of the domains had a .com extension
4% contained numbers and only 3 used dashes

What insight can you take from this research when it comes to picking a domain name for your blog or website?

Follow these six GOLDEN rules when picking a domain name:

Keep it Short (target around 8 letters)
Memorable & Catchy
Easy to Spell (phonetic, spell it like it sounds)
Descriptive and Brand-able (think Flickr, Facebook, and Twitter)
No Hyphens or Numbers
.COM Extension

The bottom line is a name alone won’t make your website successful. It’s only a name. Good content, products, and services make a website a success. That being said and all other things being equal, a website with a good domain name will always outperform a competitor with a bad or average domain name.

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Using the Power of Video for SEO

Rebecca — Mon, 28 Sep 2009 01:09:33 +0000

When you perform a search on one of the major search engines, take a look at what you get. You get more than just search results, notice the results now include images and videos. The videos returned in the search results stand out on Google because

How to Become an Authority Site

Rebecca — Tue, 22 Sep 2009 22:39:07 +0000

Becoming an authority site is the 'holy grail' in the hunt for top position on the search engines. Most websites either lack content our lack the incoming links to be considered authority sites. On most search engines, you will notice that the top 1

Organic Traffic vs. Paid Traffic – Which One is Better?

Rebecca — Tue, 22 Sep 2009 20:00:18 +0000

When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results - either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click

Anatomy of a Keyword Phrase

Rebecca — Tue, 22 Sep 2009 18:10:27 +0000

Keywords are the foundation to any successful Internet marketing campaign or strategy. Simply put, keyword phrases are the combination of words that people type into Google to find your website. A good place to start brainstorming your website keywo

Article Writing: the Real Secret to SEO

Rebecca — Tue, 22 Sep 2009 17:15:00 +0000

Article marketing is the process of writing articles and posting them onto your website, or blog. Consistently writing and posting informative articles to your website will have a massive, long term effect on your traffic, online branding, and search

Permalinks Are Your Friends

Rebecca — Sat, 19 Sep 2009 00:03:46 +0000

Permalinks are the ‘secret sauce’ to successful referral linking, and the more people linking to you, the higher your rank on Google. A permalink is the permanent identifier to a specific weblog post or article. Because blogs tend to be frequently updated, articles you find on a weblog’s homepage one day may not be there the next. A permalink is the permanent identifier to a specific weblog post or article.

Bloggers love permalinks — they provide an easy way to capture specific references to posts or articles about which bloggers are writing. A permalink is what another weblogger will use to link to your article (or section), or how you might send a link to your story in an e-mail message. The URL to each post should be permanent, and never change — hence permalink.

By default, WordPress and popular blog software publish your pages like this:
http://www.unilyzer.com/p=119

Permalinks transform your URLs to look like this:
http://www.unilyzer.com/internet-marketing/wordpress/

The second example with the permalink is superior for two reasons:

Permanent – When you update your article or make changes to it, the link will not change. In the first example, each time you update your post the number will change. The result is that all your incoming links will see the error message page can not be found.
Search Engine Optimized SEO – Look how the second example uses keyword phrases in the link structure, this is important when it comes to getting indexed in Google.

I recommend the following permalink structure for WordPress. Using the category name and post name is the best way to search engine optimize your links.

In the Settings → Permalinks panel (Options → Permalinks before WordPress 2.5), you can choose one of the “common structures” or enter your own in the “Custom structure” field using the structure tags. In the “Custom structure” field type: /%category%/%postname%/

Set-up screen for WordPress Permalinks

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