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Category: Search Engine Optimization
Eric McGehearty
- GlobeRunnerSEO
CEO of Globe Runner, an SEO Services Company.
I am an artist, entrepreneur, and motivation speaker that does speaking engagements and seminars. I understand business and have experienced the power of search engine optimization first hand. I spend all my free time with my wife Heather, 3 year old son Keegan, and twin boys Trevor & Elliot.
As an expert in search engine optimization and search marketing, I founded GloberunnerSEO with the objective of helping small to medium sized business leverage the power of search engine optimization to become more profitable.
Globe Runner SEO works as an online partner, dedicated to the profitability of their clients. We take the time to get to know our customer’s business, understand there online objectives, and help develop strategies to meet their goals. Creating long-term results with a vision toward the future. “We only accept clients that we firmly believe will profit from our efforts.”
Blog Writing Tips
Creating quality content for your blog can be an overwhelming task, especially if you’re not an experienced writer. You will find that the more you write, the easier the exercise becomes. This is the system I use when I write articles for the Unilyzer blog.
TIP #1: Plan Your Articles
Map out 20 -30 article titles ahead of time. This keeps your topic mix fresh and helps avoid writers block. If you know the direction you’re going, you don’t have to re-think each time you sit down to write a blog post.
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Make Your Videos Search Friendly
Google is making it easier for webmasters to tag their video content to get indexed in the Google search results. Because video content is graphic based and not text based it’s hard for Google’s spiders to index this type of content.
“While we’ve become smarter at discovering this information on our own, we’d certainly appreciate some hints directly from webmasters,” says Google’s Michael Cohen, Product Manager for the Video Search Team.
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Six Golden Rules of Domain Names
Domains still play a very important role on the success of the websites built upon them. A good domain can be the difference between a successful site and a flop. It is important to do some thinking (with your marketing cap on) before deciding on a name for your website or blog.
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Using the Power of Video for SEO
When you perform a search on one of the major search engines, take a look at what you get. You get more than just search results, notice the results now include images and videos. The videos returned in the search results stand out on Google because it includes a thumbnail image with a play button. Web surfers have a tendency to jump the the video link even if it’s not the top search result, simply because video is more engaging. Having your videos indexed in Google can be a great way to get ahead of your competition when it comes to being discovered on the major search engines.
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How to Become an Authority Site
Becoming an authority site is the ‘holy grail’ in the hunt for top position on the search engines. Most websites either lack content our lack the incoming links to be considered authority sites. On most search engines, you will notice that the top 10 results are usually loaded with authority sites. There are some exceptions, but in general, the search engines reward authority sites with top rankings.
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Organic Traffic vs. Paid Traffic – Which One is Better?
When it comes to internet marketing on the major search engines like Google, Yahoo, or Bing there are two ways to get exposure in the search results – either organic or paid. Is one way better than the other? Is it worth the money to pay-per-click on the search engines? Let’s look at the difference between organic and paid placement:
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Anatomy of a Keyword Phrase
Keywords are the foundation to any successful Internet marketing campaign or strategy. Simply put, keyword phrases are the combination of words that people type into Google to find your website. A good place to start brainstorming your website keyword phrases is to ask yourself, “what would my ideal customer type into the Google search box to find me?”
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Article Writing: the Real Secret to SEO
Article marketing is the process of writing articles and posting them onto your website, or blog. Consistently writing and posting informative articles to your website will have a massive, long term effect on your traffic, online branding, and search engine rank. The key to making this work is consistency.
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Permalinks Are Your Friends
Permalinks are the ‘secret sauce’ to successful referral linking, and the more people linking to you, the higher your rank on Google. A permalink is the permanent identifier to a specific weblog post or article. Because blogs tend to be frequently updated, articles you find on a weblog’s homepage one day may not be there the next. A permalink is the permanent identifier to a specific weblog post or article.
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