Unilyzer - Social Media Dashboard

“People Talking About This” | Unilyzer

Eman — Mon, 16 Jan 2012 03:33:09 +0000

WHAT IS “People Talking About This”? “People Talking About This” is a metric introduced by Facebook Insights. This metric attempts to capture how many people are talking about your business on Facebook. The benefit of “People Talking About This” is that it helps marketers optimize how they publish content so that people will tell their [...]

Performing on Facebook – how do you measure up?

Eman — Sun, 10 Oct 2010 03:02:46 +0000

Emakina Academy 21 : You're on Facebook but are you performing? View more presentations from emakina.

Is Facebook the best Social Media Channel?

Eman — Fri, 02 Apr 2010 01:12:45 +0000

Social media marketing should include: a Blog, Twitter, LinkedIn, Facebook & Youtube, but: Does it help to know which channel is working best for you? Social Media Marketing can be time consuming, so after awhile you might ask yourself

Track Visits from Twitter

Rebecca — Thu, 19 Nov 2009 23:18:44 +0000

The Unilyzer was designed to make tracking your social media visitors easy. If you're using Twitter to drive traffic to your blog or website, the Unilyzer can be used to see exactly how many visitors you're referring to your blog or website. It's a g

Social Media ROI

Rebecca — Mon, 16 Nov 2009 17:12:03 +0000

I recommend any business owner wondering what all the fuss is about social media marketing to watch the video by Socialnomics below. At first glance it’s hard to understand how tweeting, posting, and blogging can bring in new business. The truth is

Reaching Your Marketing Goals

Rebecca — Wed, 30 Sep 2009 22:50:48 +0000

There is a lot of pressure to jump in and start marketing your business on Twitter, Facebook, and YouTube. While all of these sites are free to use to promote your business, they do take a fair about of dedication to be effective. I am an advocate for social media marketing, but you need to have a plan and some goals.

What Should My First Marketing Goal Be?

Are you looking for referrals, website traffic, feedback, communication, or establishing yourself as an expert? I already know your answer, “I want all of those things”. You will get more bang for your time if you focus on one goal at a time. My personal recommendation to beginners is to focus on the goal of establishing yourself as an expert and authority. By reaching this goal the other goals will fall into place.

What Can I Contribute?

Social media is not like traditional advertising or marketing. It is more like referrals, in networking it is not about making sales at the after hours mixers. You need to build a rapport with your online network by providing good information, recommending resources, and sharing ideas and feedback. Think about what you can give to your audience. What information or ideas do I have that would be of interest to your network? Approach it from the attitude, ‘I am here to help’ before you even think about asking for the sale. Start by writing articles in the range of 300-500 words and posting them on your website or blog. Then read about how-to Repurpose Your Content and turn the same information in your articles into tweets, wall posts, and videos.

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Web Analytics Visits vs. Visitors

Eman — Thu, 17 Sep 2009 20:45:33 +0000

Understanding the analytics reports from your website or blog is crucial to running successful Internet marketing campaigns. Most people assume everyone knows the definition of simple terms like ‘Unique Pageviews’, but after digging into their