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Category: Keyword Phrases

Google Analytics Keyword: (Not Provided)

posted by Emilio Basaldua
Saturday, December 10, 2011
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The new Google Analytics Keyword “(Not Provided)” is messing up my dashboard!  Haha, okay just kidding… but my Unilyzer Social Media Dashboard now shows the keyword “(Not Provided)” in my keyword cloud.  What is this all about?

Keyword Cloud Google Analytics Keyword: (Not Provided)

EXPLANATION

Well, it turns out that Google Analytics has changed how it records and reports the keywords that generate traffic to your website. The reason? Well, for privacy reasons (Google’s privacy reasons), when a user initiates a keyword search while logged into their Google Account, the keywords they use to find your website will not be shown in Google Analytics. Instead, those keywords will be shown under the word “(Not Provided).”  To say that another way, the keyword (Not Provided) represents any, and all, keywords used by people who found your website through a Google search query while logged into their Google Account.  This means that some of the keywords used to find your site will be invisible to you in Google Analytics, Omniture, and other analytics systems. But, there are two things you can do to get a more complete picture of all the keywords used to find your site:

  1. Use Google Webmaster Tools.   Within Google’s suite of tools, this tool allows you to find the top 1,000 search queries used to drive traffic to your website (30 days view).
  2. Do the math.  It’s highly probable, and reasonable to believe, that the keywords which are displayed are the same set of keywords that are withheld and embedded in the “Not Provided” group. Remember, the key difference between a keyword that is hidden under the moniker of “(Not Provided)”,  and keywords not hidden, is whether the searching party was logged-in to Google at the time of the search.  It is reasonable to believe that within the Universe of people querying Google that those people who are logged-in are using the same keywords as those people who are not logged-in to Google. So, under that assumption, we can use the proportion of keywords shown (not hidden), and apply those proportions to the quantity of hidden “(Not Provided)” keywords to determine the overall quantity of each keyword.  To illustrate my point, here is a simple example:  if I had keywords as follows: 6 Social Media Dashboard, 4 Unilyzer and 10 (Not Provided) – then,  a total of 20 keywords (6 +4 +10) drove traffic to my site which is Unilyzer.com.  Now, I see that 60% of the keywords provided were “Social Media Dashboard” and 40% were “Unilyzer” – so, I can reasonably assume that 60% of the keywords in the “(Not Provided)” bucket, were probably the keyword “Social Media Dashboard.” Following this logic, the 20 keywords are probably as follows: 12 Social Media Dashboard + 8 Unilyzer.  This kind of deduction is commonly used in analytics to make estimates.  Can you be sure the conclusion is 100% correct?  No, but it will be close. To support this logic further, it is reasonable to believe that within the Universe of people querying Google that those people who are logged-in are using the same keywords as those people who are not logged-in to Google.

With all this said, the bottom line is that this change puts a little fog on the window of visibility into which keyword searches are driving traffic to your website.

I understand the reason and respect Google’s efforts to reinforce user privacy on the web, however next time they consider a change, I really hope they will consider how this looks on my Unilyzer Social Media Dashboard……

Final note, here is an excerpt from Google’s official blog, in their own words, and as it relates to the new keyword (Not Provided):

“As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com (note the extra “s”) when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe. You can also navigate tohttps://www.google.com directly if you’re signed out or if you don’t have a Google Account.”

Source: The Official Google Blog

ABOUT THE AUTHOR:

Emilio 40x40 Google Analytics Keyword: (Not Provided)Emilio Basaldua is business intelligence and marketing analytics professional located in the Dallas, Texas area.  His experience includes applied business intelligence used to drive financial performance, building & leading business intelligence competency centers (BICCs) and performing all aspects of end-to-end dashboard development. Emilio is the founder and developer of  Unilyzer® .

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How to Track Facebook Fans Using Unilyzer

posted by Eman
Monday, September 20, 2010
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Rating: 4.7/5 (3 votes cast)
Article Update: 2/1/2011 – recently Unilyzer has released a new Facebook Analytics Dashboard.  It uses Facebook’s Insights API to provide an at-a-glance 360 degree view of fan page analytics – information about that dashboard can be found here.
FBDashboard211 How to Track Facebook Fans Using Unilyzer

This article will show you how to track integrated Facebook, social media, and internet metrics using Unilyzer. Tracking Fanpages is now easier than ever with the Unilyzer. By integrating with Facebook’s Insights API, the Unilyzer Social Media Dashboard now tracks Facebook Fanpage metrics and provides feedback using concise, dashboard-style visuals.

Here is a short list of metrics that can be monitored on the dashboard:
  • Fans
  • New Fans
  • New Likes
  • Videos
  • Photos
  • Pageviews
  • Churn
  • Growth
  • Uptake
  • Active%
  • Interactions
  • Wall Posts
  • Video Plays
  • Audio Plays
  • New Likes
  • Male / Female

The Dashboard elements show the value and directional change versus the previous time period.  Green arrows show improved momentum and red arrows show a decline in momentum.

Facebook Badges3 300x202 How to Track Facebook Fans Using Unilyzer

Figure 1. Facebook Fanpage metrics on Unilyzer Dashboard

In addition to Dashboard Metrics, the Unilyzer provides charts that enable you to view more than 30 different metrics over time, and enables you to compare multiple fan pages*. This is an example of the metrics that can be charted using the Unilyzer Social Media Analytics Platform:
  • Fans
  • Page Likes
  • Story Likes
  • Reviews
  • Videos
  • Comments
  • Discussions
  • Gender
  • Age Cohorts

Fanpage Chart2 300x241 How to Track Facebook Fans Using Unilyzer

* Features and functionality vary depending on subscription type purchased. See www.unilyzer.com/signup.html for a detailed features and pricing matrix.

Sign up for a free trial of the Unilyzer Social Media Dashboard, and then follow the instructions below.

Please remember that the Unilyzer dashboard is populated by Google Analytics, Twitter, Youtube, Digg, and Facebook – for best results, and for well-populated dashboards, reports, and charts – add your Google Analytics account, and as many other social media accounts as well.

HOW TO TRACK YOUR FANPAGE USING THE UNILYZER:

Step 1. On the SETTINGS tab, click on ADD FACEBOOK ACCOUNTS.
AddFanpageStep11 300x174 How to Track Facebook Fans Using Unilyzer

Step 2. Next, click on Connect with Facebook.

FacebookInsightsConnection1 300x270 How to Track Facebook Fans Using Unilyzer


Step 3. Enter the credentials (you must be the Fan Page administrator).

FB Login 300x207 How to Track Facebook Fans Using Unilyzer

Step 4.  Allow the Unilyzer to access your Fan Page.

Step 5. Select the Fan Pages that you are authorized to track and Click on PULL DATA.
FanPage Selection 300x208 How to Track Facebook Fans Using Unilyzer
Step 6. Wait for about 5 to 15 seconds for Unilyzer to pull data for your Fanpage.
FB GatheringData1 300x232 How to Track Facebook Fans Using Unilyzer

All Done!   When the Unilyzer is finished acquiring your Fanpage data, you will be redirected to the see the Unilyzer Dashboard, where you can configure your dashboard woogits to show fanpage metrics as seen below:
Facebook Badges 22 300x143 How to Track Facebook Fans Using Unilyzer
You can also view charts that compare multiple fanpages.  There is an assortment of more than 30 metrics to select from using the drop down selectors as seen below.  You can also select different timeframes to view; for example Current (last 7 Days), 30DAYS, 60DAYS, etc, by clicking on the colored buttons.  Or, if you have a premium subscription, you can enter a specific date range using the TO-FROM date selectors (as seen below):
CompareURLMetrics3 300x224 How to Track Facebook Fans Using Unilyzer

Unilyzer compares Multiple Domains or Fanpages

The Unilyzer Social Media Dashboard, with it’s version 2.0 implementation release in early August 2010, became a more comprehensive social media marketing analytics and reporting platform which is ideally suited for individuals, small to medium sized business, or managed social media agencies.

The Unilyzer Social Media Dashboard provides, Dashboard, Charts, and Reports, provides a built-in social media marketing performance management framework, automatically evaluates social media marketing traffic performance vs. organic traffic, and gives the user tools that can be used to gain insights and make tactical marketing decisions.

MORE ABOUT THE UNILYZER:

A complete list of Unilyzer Features and Functionality is outlined below:

The fundamental features of Unilyzer version 2.0 are as follows (please read documention for specifics on each feature):

  1. Dashboards (autopopulated with your accounts)
    • Preconfigured Dashboard Templates
    • Manage Templates
      • Make New Template
      • Save New Template
      • Save Scenarios to Repository
      • Rename Template
      • Delete Template
    • Distribution Features
      • Print Dashboard to Image
      • Email Dashboards Images or Hyperlinks
      • Publish Static Dashboards to Hyperlinks
      • Publish Dynamic Dashboards to Hyperlinks
      • Password Protect Published Dashboards
      • Auto-expire Published Dashboards
  2. Reports
    • Social Media Metrics
    • Twitter Stats Report
    • Social Media Visits
    • Youtube Stats
    • Top Referring Sites
    • Distribution Features
      • Print Reports
      • Export to Excel
      • Create PDF
  3. Charts
    • Large Comparison Chart(s)
    • To-From Date Selection*
    • Save Scenarios to Repository
    • Change Chart Type
    • Toggle through accounts
    • Distribution Features
      • Print Chart to Image
      • Email Chart Images or Hyperlinks
      • Publish Static Charts to Hyperlinks
      • Publish Dynamic Charts to Hyperlinks
      • Password Protect Published Charts
      • Auto-expire Published Charts

UNI 728by90 How to Track Facebook Fans Using Unilyzer

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Anatomy of a Keyword Phrase

posted by Rebecca
Tuesday, September 22, 2009
VN:F [1.9.20_1166]
Rating: 5.0/5 (2 votes cast)

Picture 3 small 300x194 Anatomy of a Keyword PhraseKeywords are the foundation to any successful Internet marketing campaign or strategy. Simply put, keyword phrases are the combination of words that people type into Google to find your website. A good place to start brainstorming your website keyword phrases is to ask yourself, “what would my ideal customer type into the Google search box to find me?”
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