Do you want traffic on your website? Do you want traffic you don’t have to constantly pay per click? Well the answer is content. You need to have more than just a 5 page website brochure if you want to build organic (not paid for) traffic. The best way to add more pages to your website is through a blog. Don’t use a third party blog, you want one hosted on YOUR website so YOU get all the benefits.

The secret to organic traffic that lasts is article writing. If you add 4-5 articles to your website per week via a blog tool like WordPress, in 3 months the results will astound you.

Take the $300 per month you’re spending on a print ad or mailer and invest it in content creation. By content creation I mean articles. Short 500 word articles that use your keyword phrases and pertain to your business or industry. If you were writing a newsletter to send out to your existing customers what would you tell them? Use this mindset to outline and write 20-25 articles a month.

You can hire someone to write these for you. There are plenty of starving English majors looking for this type of work. Personally I recommend you write your own articles. In the process of writing your articles you revisit the needs of your customers and what’s important to them. Taking the time to thoughtfully respond to their needs helps you when you meet them face to face or on the phone. In order the keep pumping out new articles, you’re forced to keep-up and research your industry news, events, and competitors.

Now take each article and post it on your blog. Don’t do this all at once, you want a nice trickle rate of 4-5 articles per week. Each article you add to your blog should be tagged with keywords and make sure you set your blog to ping. Read More About Pinging Here

Think of each article your write as a new ‘doorway’ that people can use to find you and your business. Each article is a page that Google and other search engines can use to index you on their sites. The more pages indexed the more likely potential customers will find you. The more articles you have the more you look like an expert in your field.

Now that you have articles you can leverage that content to market on other websites too!
Read how to repurpose content here:  Repurposing Your Content

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