I’m always reading and trying to educate myself about the ever-evolving methods of marketing ones business on the Internet. This month the two books that I have read, and recommend to any internet marketer, are Trust Agents and Twitter Power. Both Chris Brogan and Joel Comm are experts in the field, but they provide actionable steps to use social media, not just philosophical rhetoric.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

In Trust Agents, Chris Brogan shows you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencer’s are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are “trust agents,” the key people your business needs on its side.

Twitter Power: How to Dominate Your Market One Tweet at a Time

In Twitter Power, Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. Twitter Power shows you how to leverage the power of Twitter for instant business benefits: like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing market strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

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Rebecca Zappacosta is an Internet Marketing & Web Development Guru based in Dallas, TX. Visit her blog at ‘http://www.unilyzer.com’ for more no-nonsense advice on Social Media and Internet Marketing. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.